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petual foes, the U.S., Russia and
China. Perhaps never in history
has commerce confronted such
a confluence of events, from the
tension over tariffs and sanctions
to the rapid advance of technology,
partly fueled by customer demands
reaching their zenith.
Coursing through all this is the
unfolding digital transformation,
with smart technology capable of
tracking, monitoring and correcting
everything from room temperature
to freight’s precise location
at any point in time.
“These problems exacerbate
typical risks and uncertainties associated
with cross-border trade,”
according to an American Association
of Exporters and Importers
(AEI) white paper titled “How
Are Companies Using Technology
to Address Global Trade Woes?”
Smart companies are investing
in smart technology. But like everything
else in the modern era,
merely investing isn’t enough.
“The best-performing companies,”
according to AEI, “are
employing complementary technologies
that allow them to gain
granular visibility and increase
agility.”
Translation: Technology is only
part of a larger picture that must
be considered with care in order
to ensure a smart investment.
Enter BestTransport. Relying
on Best’s Professional Services
Group can help companies put
together a comprehensive strategy
that delivers real bottom-line
results.
“Technology is a wonderful
tool,” said Best Chief Operating
Executive Reo B. Hatfield. “But
it’s only part of the equation.
You can’t expect technology to
do it all. You need to match it to
what you’re trying to accomplish.
That’s where we can help.”
The first step is identifying
goals, Hatfield explained. That
provides the framework for formulating
a strategy with technology
as a linchpin. Best is ready to
help make it happen.
6 best now
J. Scott Cummans
President and CEO
Reo B. Hatfield
chief operating executive
1103 SCHROCK ROAD, SUITE 100, Columbus, OH 43229 | (614) 888-2378 | BestTransport.com