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10 Roland Berger <strong>Big</strong> <strong>Data</strong> <strong>in</strong> <strong>fashion</strong> <strong>retail</strong><br />
What share of<br />
stock to discount<br />
Discount b<strong>in</strong>s (% of stock keep<strong>in</strong>g units)<br />
for all categories, 2018<br />
discount b<strong>in</strong>s (% of colors/styles)<br />
100<br />
80<br />
60<br />
40<br />
80-90 %<br />
70-80 %<br />
60-70 %<br />
20<br />
50-60 %<br />
40-50 %<br />
40-50 %<br />
20-30 %<br />
0<br />
10-20 %<br />
0 %<br />
H&M<br />
(DE)<br />
H&M<br />
(FR)<br />
H&M<br />
(IT)<br />
Mango<br />
(DE)<br />
Mango<br />
(FR)<br />
Zara<br />
(DE)<br />
Zara<br />
(FR)<br />
Zara<br />
(IT)<br />
Source: Retviews, Roland Berger
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