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Gauteng Business 2019-20 edition

The 2019/20 edition of Gauteng Business is the 11th issue of this highly successful publication that has established itself as the premier business and investment guide for the Gauteng Province. In addition to the regular articles providing insight into each of the key economic sectors of the province, there are special features on ambitious plans to re-imagine the central business district of Johannesburg, a trend in urban development that is growing across the province, and on the impact of renewable energy in urban settings. The Gauteng Growth and Development Agency outlines its priorities and showcases the success of the OR Tambo Special Economic Zone in these pages. Subscribe for monthly updates here: https://www.globalafricanetwork.com/subscribe/

The 2019/20 edition of Gauteng Business is the 11th issue of this highly successful publication that has established itself as the premier business and investment guide for the Gauteng Province.

In addition to the regular articles providing insight into each of the key economic sectors of the province, there are special features on ambitious plans to re-imagine the central business district of Johannesburg, a trend in urban development that is growing across the province, and on the impact of renewable energy in urban settings. The Gauteng Growth and Development Agency outlines its priorities and showcases the success of the OR Tambo Special Economic Zone in these pages. Subscribe for monthly updates here: https://www.globalafricanetwork.com/subscribe/

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ADVERTORIAL<br />

New brand proposition encourages clients to<br />

‘see money differently’<br />

Mohammed (Salim) Kadoo, Nedbank Provincial General Manager,<br />

Tshwane and North West, explains how the new brand values build<br />

on the expertise of the bank to benefit clients.<br />

advertising and communication campaigns, as well<br />

as its products, services and channels. All these<br />

changes are designed to inspire clients and society to<br />

see money differently and partner with the bank to<br />

achieve their goals.<br />

Our new brand proposition is not just a marketing<br />

initiative, but a reflection of the continuing business<br />

evolution at Nedbank. As a bank we want to ensure<br />

that our clients experience our brand in a way that is<br />

aligned with our brand promise.<br />

Nedbank officially launched its new brand<br />

repositioning during the first day of the<br />

world’s largest design festival – the <strong>20</strong>17<br />

Design Indaba on 1 March. The bank’s new<br />

tagline challenges clients and society to<br />

‘see money differently’.<br />

The new brand positioning is built on Nedbank’s<br />

purpose: to use financial expertise to enable<br />

individuals, families, businesses and society to do<br />

good. Our new brand proposition was born after<br />

almost two years of research and client engagement<br />

which revealed that people want to work with<br />

purpose-driven institutions they can trust. They<br />

want a professional financial partner that balances<br />

expertise with a genuine commitment to do good.<br />

The public will see a number of changes in the next<br />

few months as the bank evolves its corporate identity,<br />

It is common knowledge that we live in a volatile<br />

socioeconomic environment, so it is even more<br />

important for us to intensify our commitment to<br />

improve on our skill in enabling clients to navigate<br />

challenges and meet their goals.<br />

One of the solutions from Nedbank is Whole-view<br />

<strong>Business</strong> Banking, which provides a bird’s-eye view<br />

of clients’ businesses, and a different perspective on<br />

how their money needs to flow to meet their needs.<br />

With our expertise and insights we can help our<br />

clients to see money as we do, so that together we<br />

can cocreate unique solutions that can unlock the<br />

possibilities that will take their business to the<br />

next level.<br />

If you would like to explore further how <strong>Business</strong> Banking<br />

can help take your business to the next level, and for more<br />

information about Nedbank Retail and <strong>Business</strong> Banking<br />

Services, call Mohammed (Salim) Kadoo on<br />

+27 (0)12 436 7740 or send an email to<br />

mohammedk@nedbank.co.za.

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