Gifts

FACTS
CORPORATE GIFTS VS PROMOTIONAL GIFTS
VS
CORPORATE GIFTS
PERSONALISED
RECOGNITION
• We use corporate gifts to show
appreciation, enhance corporate image,
and create goodwill among customers,
personnel, suppliers and essential stakeholders.
• Corporate gifts are usually of a higher
value, bought in smaller quantities and are
given to recipients to acknowledge a
specific event.
• Corporate gifts require more thought
and personalisation to be successful.
VS
PROMOTIONAL GIFTS
POWERFUL
COST-EFFECTIVE
BRAND AWARENESS
• The goal of a promotional gift is to build
brand awareness and are aimed at a much
broader audience.
• Promotional gifts are an ongoing advertisement
for your brand. These gifts are
bought in bulk.
• Promotional gifts are less expensive and
need to be practical as the intention is that
a large audience will find these items handy
on a daily basis
• Corporate gifts require far less personalisation.
To determine whether you should consider a corporate gift or a promotional gift, think about your end
goal: are you trying to strengthen a relationship (corporate gift) or get your brand into as many ‘new’
hands as possible (promotional gift)? Your goal defines which gift is the appropriate choice.
Choosing the right corporate gift can be daunting. You want something that truly stands out from your
competition and firmly positions your company in your recipient’s good books
KNOW THE DIFFERENCE! DON’T CONFUSE THE 2!
SOURCE: http://www.businessessentials.co.za/2018/05/02/difference-promotional-corporate-gifts/
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