EQ. Magazine Summer Issue 2019
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Q&A<br />
LENDER SPOTLIGHT<br />
MIKE JAYNES,<br />
PRESIDENT OF HALL<br />
STRUCTURED FINANCE<br />
SAYS HSF IS SLATED<br />
TO LEND OUT $400<br />
MILLION IN <strong>2019</strong><br />
WRITTEN BY Daniel Hilpert<br />
PHOTOGRAPHY BY HALL Group<br />
RENDERING OF 284-KEY, DUAL-FLAG ALOFT (144 KEYS) /<br />
ELEMENT (140 EXTENDED STAY KEYS) HOTEL IN ORLANDO, FL<br />
High<br />
VOLUME<br />
UNDER THE UMBRELLA OF DALLAS-BASED HALL<br />
GROUP, founded by Craig Hall, HALL Structured Finance<br />
(HSF) is a direct lender that focuses on providing non-recourse,<br />
fi rst lien construction loans for commercial real estate<br />
projects across the U.S. HSF was the #1 non-bank hotel construction<br />
lender in the country in 2018. HSF works to provide<br />
alternative fi nancing solutions for high-quality projects that<br />
cannot meet their fi nancing needs through a traditional bank<br />
lending platform. Daniel Hilpert, Publisher of <strong>EQ</strong> interviewed<br />
Mike Jaynes, President of HALL Structured Finance about<br />
markets to watch, recent transactions and what’s next for HSF.<br />
What sets Hall Structured Finance apart from other hotel<br />
lenders?<br />
Mike Jaynes: We set ourselves apart from other lenders by<br />
offering non-recourse terms, flexible underwriting standards,<br />
fast execution and up to 75% LTC. Another differentiator is that<br />
our parent company HALL Group is a real estate developer, so<br />
we bring internal expertise in development and construction to<br />
our clients.<br />
What is the overall vision of founder Craig Hall? Where does<br />
he want to take the business?<br />
Craig Hall would like to find ways to integrate new technologies<br />
into our lending program, such as AI that can assist with due<br />
diligence. HSF is a big focus for the company. HALL Group is<br />
also involved in the ownership, management and development<br />
of real estate, financial lending, angel investing and winemaking.<br />
In fact, Craig is a New York Times best-selling author and<br />
he just published his seventh book, titled BOOM: Bridging the<br />
Opportunity Gap to Reignite Startups.<br />
Which markets does Hall currently like—where are you<br />
comfortable investing? How do you feel about New York<br />
City with respect to the hospitality industry and other major<br />
markets such as Miami and LA?<br />
We are targeting good opportunities in all primary and strong<br />
secondary markets across the country. We provided $20 million<br />
in construction financing for an EVEN Hotel in Miami, which just<br />
recently had its grand opening, and we have also financed several<br />
hotels in submarkets surrounding LA. We have an interest<br />
in NYC, and have done loans in the past, but we haven’t found a<br />
38<br />
<strong>EQ</strong>. SUMMER <strong>2019</strong> ISSUE equicapmag.com