Rice Cooker Market Size Analysis, Industry Outlook and Forecasts, 2017 - 2022

The recent technological advancement and development of the novel products such as electric rice
cookers are expected fuel market demand over the upcoming years. Additionally, excessive features
such as measuring cups for the rice and marking on the pots to quantify the amount of water
required to cook rice are expected to boost market demand for rice cookers in the near future.
The electric cookers are easier to use with simple operation with variable programing modes to
allow cooking of different types of grains such as wild rice, white rice, brown rice, oatmeal, and
polenta. Furthermore, some rice cookers comes with settings for cooking fish, vegetables, cooking
stews and soups. These advantages help in market expansion leading to a wider market reach for
rice cooker industry.
However, factors such as lack of consistent performance to cook brown rice evenly and long cooking
time limits the market to a certain extent. Occasionally, the lower layer of rice forms a crust, making
rice less fluffy, and becoming stickier. These factors substantially hampers popularity of the rice
cooker. Additionally, complex cleaning process and regular maintenance for electric cookers are
restraining market progress, in the recent years. In some cases, additional cleaning is required
involving the steaming vent and inner lid.
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The rice cookers market is broadly categorized into two major types based on the product type such
as electric rice cooker and gas rice cooker. The gas rice cooker is considered as one of the fastest
growing segment in the rice cooker market with substantial revenue generation in the last couple of
years. Growing popularity of the gas rice cooker market segment is attributed to easy availability
and lower cost. Other factors such as increasing penetration in the rural areas owing to the
presence of vast chain of retail stores and supermarket, thus driving market demand for gas rice
cooker. The electric gas cooker has also witnessed significant growth, in the recent years owing to
the portability, flexibility and minimum operating requirements.
The rice cookers market is further divided into two major types based on end-users applications
such as household and commercial. The rice cookers market is expanding at a remarkable pace