Our Impact 2018-2019
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INFORM<br />
Everyone should know what<br />
tinnitus is and what to do about it<br />
New research this year has identified that 13% of UK adults have tinnitus which is<br />
greater than the 10% we previously thought. With this in mind it is more important<br />
than ever that people are better informed about the condition.<br />
65% of people who responded to our <strong>2018</strong><br />
survey told us they felt better informed about<br />
their tinnitus after contacting us.<br />
For the first time we exceeded 1 million unique<br />
visitors to our website and at least 86% of these<br />
were new to the site.<br />
This year we launched our new Communications Strategy to improve ways<br />
in which we reach and engage with the tinnitus community.<br />
<strong>Our</strong> prevention work has been led by our Plug’em<br />
campaign, which seeks to increase earplug use and<br />
increase awareness of loud music induced tinnitus.<br />
PREVENT<br />
Empower people to<br />
make effective choices<br />
about noise exposure<br />
Over the year we have increased reach through<br />
dedicated Plug’em Facebook and Twitter accounts by<br />
14% and 17% respectively. We have substantially<br />
exceeded our target of engaging with 10 organisations<br />
to disseminate Plug’em campaign materials by<br />
reaching 71. We attended the TWSTD Wonderland Festival<br />
and distributed over 1,000 pairs of earplugs and attracted endorsement and promotion<br />
from a number of high profile DJs performing.
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