Back To Cali OCT 2019
“Back To Cali” Magazine celebrates the vibrant California lifestyle with local news and features that honor our unique and multicultural community. The publication is designed for everybody who enjoys living an active and positive lifestyle. We include elements that awaken the mind, body and spirit to the tropical California state of mind. We provide locals and visitors an experience of California’s culture to take with them on their journey and a reminder of the gorgeous place we are so blessed to share. We succeed in helping the world fall in love with California time and time again.
“Back To Cali” Magazine celebrates the vibrant California lifestyle with local news
and features that honor our unique and multicultural community. The publication
is designed for everybody who enjoys living an active and positive lifestyle. We
include elements that awaken the mind, body and spirit to the tropical California
state of mind. We provide locals and visitors an experience of California’s culture
to take with them on their journey and a reminder of the gorgeous place we are so
blessed to share. We succeed in helping the world fall in love with California time
and time again.
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Big Fish is a local gem that has made its home in Encinitas since 1989. Founder Paul Waroff, a musician<br />
in his own right, decided with the help of his parents to build and establish a 5,000-square-foot<br />
recording studio as a passion project. Once he officially made the move back to San Diego’s North<br />
County in 1999, there was no turning back. They had no idea of the magnitude of musical talent that<br />
would pass through the doors, but it has been a journey well worth the investment.<br />
From a very humble beginning, they have witnessed artists such as Pinback, Blink 182, Finch and<br />
P.O.D. having their breakthrough albums recorded there as well as becoming a hot spot for the<br />
alternative music scene in San Diego.<br />
Older generation legends like Ravi Shankar and Burt Bacharach have also graced the music haven<br />
tucked away in the Rancho Santa Fe Hills. Once a full-blown analog style set up, Waroff decided to<br />
make the transition to digital in 2003, but still has the equipment and ability to switch back to analog<br />
at any given time for a production.<br />
When you take a quick glance from the outside it seems like a very unassuming place, but after<br />
a walk-through of the studio one comes to appreciate the nostalgia that has been preserved by<br />
someone who is clearly a music aficionado. The space is adorned with gold and platinum albums<br />
and signed memorabilia. A part of that history includes one of Waroff’s own albums recorded in<br />
the ‘70s hanging on the wall that was designed by the same artist who did the cover for The Eagles<br />
“Hotel <strong>Cali</strong>fornia” album.<br />
As the wide world of music keeps changing, Waroff remains modest in his approach and is grateful<br />
for all the engineers and music acquaintances that have made his dream a reality. Big Fish has<br />
proven to be a perennial force in the industry that prides itself on quality and an open-minded<br />
structure. “We have had some great memories shared here. I feel there will be another chapter or<br />
resurgence in the studio with a new wave of artists. Maybe one last run.”<br />
B A C K T O C A L I<br />
17
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