Chainium Whitepaper v2

10.11 Use of Proceeds
Based on our roadmap, the proceeds of the token sale will be used to develop the platform and to
operate the business. The following breakdown highlights the proceeds based on business area
and rough estimation on a per annum basis:
IT development: 50%
IT infrastructure: 10%
Business operating costs: 15%
Regulatory & compliance: 10%
Sales & Marketing: 10%
Loans: 5%
Figure 15: Funding Breakdown
Category explanations:
- IT development: building the platform, the ecosystem, community features, mobile app,
and all API’s. The costs are primarily staff costs and operational expenses.
- IT infrastructure: compute, storage (cloud services) and network costs in an OPEX model,
and other capital expenses such as software licenses and maintenance contracts.
- Business operating costs: costs of office space and facilities, back-office costs such as tax,
legal, finance, and a mix of OPEX and CAPEX costs.
- Regulatory and Compliance: activities required to acquire and maintain a European
banking license (small license), and other compliance certifications such as ISO 27001.
- Sales & Marketing: costs for advertising campaigns, partner and third-party channel costs,
lead generation and direct sales for large enterprises and institutional investor activities.
- Loans: loans that have to be repaid to the founders as well as family and friends from the
start-up phase, as well as costs to prepare for the token sale.
Our roadmap is in stages that depend on the amount of funds we raise. See the summary below:
Proceeds < USD $3m USD $3m - $6m USD $6m +
Staff Levels < 8 < 16 20+
IT Development
Chainium will be
developed. This
includes the mobile
app, the blockchain
backend and a light
The full platform and
all features and
functions will be
developed. In addition,
we will implement
The platform and all
features and functions
will be developed. In
addition, we will
implement trading and
© Chainium AG – All rights reserved Page 36