Spring 2020

NEW TITLES
Sow the seeds of multiple income streams and community connection on your farm
Agritourism
A Manual for Diversifying Your Farm Income
Matt Stephens
Opening your barn doors to the people is much more than sharing
holiday hayrides, farm tours, and bottle-feeding lambs with friends. It is
also a means of reconnecting people with their food and diversifying your
farm income.
Packed with decades of sustainable tourism experiences, Agritourism:
A Manual for Diversifying Your Farm Income is an experience-based guide
to connecting with the public and developing multiple, sustainable income
streams on your farm. Chock-full of case studies, Q&A’s, pros and cons,
solutions, priorities, and actionable items from agritourism farms that
succeeded and failed.
Coverage includes:
u Determining whether agritourism is right for you and your farm
u Types of agritourism operations, including off-farm and on-farm
experiences
u Ideas for product and experience scenarios, including one-time,
seasonal, and holiday events
u Making money, including how and what to charge, value-added
products and services, and farm accommodation
u Business basics, including name, accounts, legalities, taxes,
and more!
If you dream of opening your farm to the public, engaging with people, and
developing a diversified, sustainable income, then this A-to-Z tool kit for
sustainable tourism is for you.
Matt Stephens was raised on a 65-acre farm in Texas. He and his family
later transformed it into a sustainable agritourism business, which has been
successfully running for the past decade. He regularly presents on farming
and agritourism at conferences around North America. He lives and farms
in central Texas.
Modern Homesteading & Farming /
Business / Economics
6 x 9” / 224 Pages
8 page color section
US/Can $19.99
PB ISBN 9780865719354
Available April 2020
Mother Earth News
Wiser Living Series
New Society Publishers spring 2020 | 7