Timpanys Pre-Loved Luxury Fashion Magazine

The resale market is definitely growing at a fast rate and perhaps
unsurprisingly, the age group that the fashion industry is fighting
over, millennials and Gen Z’ers are driving this growth as they pick
up the second hand trend 2.5x faster than all other age
groups.“The new movement isn’t through fashion, its through
gaming.”This quote from Shah came towards the beginning of his
presentation as he explained how gaming is becoming a popular
way for brands to engage with consumers. This is something that
the fashion industry has definitely listened to as earlier this month
Adidas allowed customers to buy items within their own retro
Snapchat game.
Luxury brands have been slower to adopt this trend however in a bid
to attract younger consumers Louis Vuitton and Gucci both released
their own retro games in July as consumers look for more and more
ways to interact with fashion. “All the clever companies are using
gaming. That’s why all the influencers are there.”“Athleisure is the new
lifestyle”People are moving away from formal and towards comfort.
“No one is buying suits anymore” said Shah and as the wellness
economy is growing, we are seeing fashion on the frontline. We can
really see this with the boom of the athleisure, “we are living in a very
casual society” said Shah. “Athleisure is the new lifestyle.”