marketing-plan-anton
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
[Persona name] [Persona name] [Persona name]<br />
Example job title(s) Student Musical Hobbyist Musician<br />
Needs(s)<br />
Buy a starting musical instrument.<br />
Take lessons for moths or years.<br />
Attend events.<br />
Buy additional equipment.<br />
Repair old equipment.<br />
Take musical lessons<br />
Attend events<br />
Buy new equipment at reasonable<br />
prices.<br />
Perform at ecents<br />
Pain Point(s) Select the right instrument for them. Select the right strategy and budget for<br />
each purchase, repair.<br />
Find the right incentives to gain<br />
their business<br />
Prefered social<br />
network(s)<br />
Facebook and Youtube Facebook, Twitter, Youtube Twitter, Youtube<br />
Unique Characteristic Typically accompanied by an adult Has more disposable income Could have bigger budget for<br />
professional equipment<br />
Budget (for your<br />
product/service)<br />
$500 $2000 $5000<br />
[Other characteristic,<br />
e.g. age, sex, location,<br />
etc.]<br />
Reside in close proximity to the<br />
business<br />
All ages and gender<br />
All ages and gender<br />
[Other characteristic] Could lose interest in months Could be a customer for decades Could be a long term customer or<br />
just a bargain hunter
Change language