This Is London - 8 November 2019

Photo: Matthew Walker at Standout Company.
Oliver Towse as 'Gatsby'.
THE GREAT GATSBY IMMERSIVE
PRODUCTION BRAND NEW VENUE
The Guild of Misrule’s The Great
Gatsby, created and directed by
Alexander Wright, is currently wowing
audiences in its brand-new West End
venue IMMERSIVE | LDN, continuing its
record as the UK’s longest running
immersive production. It’s the roaring
twenties – an era of bootleg liquor, red
hot jazz and hedonistic pleasures. Jay
Gatsby has invited you to one of his
infamous parties and that’s not an invite
you want to turn down...
The Great Gatsby allows audiences to
fully immerse themselves into the world
of Jay Gatsby and the glamour of the
Roaring ‘20s. With cocktails, dancing
and scandal, this heart-racing adaptation
of the seminal jazz-age story puts the
audience at the heart of the action.
From 13 November, audiences can
opt to enjoy a fine dining experience,
designed by IMMERSIVE | LDN catering
partners Flavourology, who will also be
designing and producing the food
element for all other events in the venue.
With a menu that includes dishes
inspired by The Great Gatsby including
an amuse-bouche made of buttermilk
fried chicken with champagne
hollandaise and caviar ‘From St Louis to
West Egg’, a main of bourbon cured
salmon with celeriac puree and
remoulade ‘Bootleg Bourbon Salmon’
and a pudding of spotted dick under a
white chocolate dome with custard
parfait and salted caramel sauce, ‘Gatsby
was an Oxford Man’ (all with vegan
alternatives), audiences will begin their
journey into the world of Jay Gatsby with
an unforgettable edible adventure.
Tickets for the dining experience at
www.immersivegatsby.com with the first
service taking place on Wednesday
13 November.
Producers Louis Hartshorn and Brian
Hook, who are currently co-producing
the immersive production of The Wolf of
Wall Street, have launched a new
company IMMERSIVE EVERYWHERE,
dedicated to developing and staging
theatre-led immersive experiences, and
IMMERSIVE | LDN is the newest of their
network of venues, which will house
cafes, bars and rehearsal and workshop
spaces to help the development of new
work. It is housed in a 32,000sq ft
historic building in the heart of Mayfair,
which was home to the Queen Victoria’s
Rifles Association until 2017.
First conceived in 2015 when director
Alexander Wright and producer Brian
Hook were running The Fleeting Arms,
a pop arts and community pub in an
abandoned building in York, The Great
Gatsby first came to London as part of
VAULT Festival in 2017 and sold out
before the show opened. Since then,
the show has played night after night
at Gatsby’s Drugstore in SE1, inviting
audiences into the hedonistic world of
F. Scott Fitzgerald’s extraordinary tale,
and in 2018 it became the UK’s longest
running immersive production.
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