ProSource Insider Fall 2019

TECH ED
You Have a Great Website,
Now What?
By Gordon Isaac
GORDON ISAAC IS A 25-YEAR
INDUSTRY VETERAN WHO
IS THE DIRECTOR OF SALES
AND MARKETING FOR AVB
MARKETING AND HELPS
PROSOURCE AND BRAND-
SOURCE MEMBERS GROW
THEIR BUSINESS THROUGH
THE MEMBER FUNDED MAR-
KETING TEAM OF 150 EM-
PLOYEES WHO SPECIALIZE IN
WEBSITE DESIGN, GOOGLE
ADVERTISING, SOCIAL MEDIA
MANAGEMENT, ECOMMERCE
CATALOGS, AND CREATING
HIGH-QUALITY PRINT AND
VIDEO CONTENT.
28 / FALL 2019
Promoting your business in today’s
marketplace can be challenging. Marketing
platforms evolve daily and options for
custom integrators can be overwhelming.
The end result—more often than not—is to
build a nice website and get back to work.
The ProSource family of members is a
diverse collection of the best custom
installation, specialty retail, and consumer
electronics ecommerce companies in
the world, and for that reason there is no
one-size-fits-all approach. The days of
simply relying on referral business is not a
sustainable model for success. It is critical
in today’s competitive landscape for all
businesses—big or small—to pull back the
curtains and truly evaluate their digital
presence. With a little insight and familiarity
with today’s digital tactics, your company
can rise above the noise and be heard.
Website With a Purpose
A quality website with a simple navigation
structure and clear messaging about your
company and what you do is the foundation
to owning your presence online. Customers
will be looking at your website to help
validate the referral they received from their
friend, builder, or architect. Same holds true
for those builders, architects and interior
designers doing homework on a potential
partnership. They’ll be searching online for
similar companies in your area. Having a
website that is optimized to drive organic,
non-paid traffic is critical to ensure that your
business is first.
Pro-Tip: Search Engine Optimization (SEO),
the not-so-secret secret for driving organic
traffic, starts and ends with an optimized
website. To optimize, start by building a
solid foundation through telling YOUR story.
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