Cyber Defense eMagazine December 2019

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This data once locked will only be unlocked by the recipient, that is the browser or server, and is not
accessible to anyone else over the internet. All sensitive data such as credit card numbers, IDs,
passwords, and other information are protected by SSL. Protection is required against scammers and
hackers whose mischievous activities are on the rise. SSL deciphers the data into an indecipherable
format and even hackers cannot work through it.
SSL also certifies your identity, which is another important task. This is to provide authentication to your
website as now, in 2019, identity verification has become mandatory. The most important aspect of web
security is the verification of your identity. The Internet has become very deceptive in today's time and
your security is in your hands. It happened in the year 2009 that a boy had travelled all the way to meet
a girl he befriended on Facebook, only to find that he was duped. He traveled 400 miles and got cheated
on by 2 boys who were supporters of a rival football team. Not all such stories are funny and some are
quite serious where people have even lost thousands of their money on fake claims. This is exactly where
SSL helps.
During the installation of the SSL certificate, a validation process is set up by a third party known as a
Certificate Authority, or CA. They will provide you with a certification to verify you and your business's
identity. If you need help with installing an SSL certificate, Island SEO Consultant can help. Once these
identities are proved, your website will be given trust indicators who validate your integrity. This enables
more traffic to your website and users also develop faith and know where they are dealing. Simply think
of this as verified accounts on Twitter wherein the only different point is that you need to get your identity
verified and not the account.
This verification ensures that no hoaxer or imposter can create a fake blog or website and pretend to be
you. The technical term for this is Phishing or Spoofing. SSL also brings in huge traffic to your website
and saves you from various kinds of frauds. This is important for you and your business's reputation. SSL
certificate helps your website in search engine ranking, which is extremely important. When Google
changed its algorithm in 2014, an upper hand was given to many HTTPS-enabled websites. This was
quite evident when SEO experts conducted many studies on a global level.
Strong associations have been found between high rankings in the search engines and HTTPS. Which
website owner and blogger do not want their page to list on the first page? Nobody wants to miss this
chance and who helps you with this? SSL certificates are what come into play here. It further helps in
satisfying all your PCI/DSS requirements. When you accept any online payment, you must know a couple
of things regarding PCI/DSS requirements. While you receive a payment, your blog or website needs to
be PCI, Payment Card Industry, compliant and installing an SSL certificate is one major prerequisite of
PCI. If you own a software or web application, or work with a software development company, then they
will already know that having an SSL is mandatory.
Irrespective of whether you want an SSL certificate or not, it is imperative. It also helps in improving
customer's trust in your business or website. The process that involves authentication and encryption of
the data helps users understand the security of the websites. When they get to know that they are
venturing into a safe site they may keep visiting your website for their work. However, when they see that
a website is not secure they do not visit the page, usually won’t re-visit. Now you must have understood
how important a verified and validated website is and what kind of results you will get.