BEA December 2019 - January 2020

Bamburi Cement to reward
retailers and dealers
Briefing
Bamburi Cement Commercial Director Geoffrey Ndugwa (left) awards Harish
Patel (center) and Natu Patel (right) of Binico Enterprises during the Zawadi
challenge award ceremony
…More than Ksh.
25 million worth of
prizes to be won
including vehicles and
international holidays
Bamburi Cement's
revamped and
expanded customer
reward campaign
targets to engage
over 1,500 retailers and dealers from
across the country.
Now in its 7th season, the Bamburi
Cement ‘Zawadi challenge’ loyalty
promotion will see loyal retailers and
distributors from around the country
win a plethora of awards including
vehicles (truck worth Ksh5.3million),
Bamburi cement Managing Director Mr. Seddiq Hassani (Right)
congratulates Mrs. Helen Kamata of Imara Enterprises, Thika who won a
motorbike or school fees worth Ksh.150,000 as part of Bamburi’s program
to reward loyal retailers. Over KES 50 Million will be awarded.
international holidays worth over
Kshs 600,000, preloaded fuel cards
worth Kshs 300,000, School fees,
generators, washing machines,
motorbikes, fridges, sofasets, 65’’
curved television sets, vehicle tyres
and shopping vouchers among others.
Speaking during a luncheon
to honor exceptional performance
during the recently concluded Phase
6 of the campaign, Bamburi Cement
Commercial Director Mr. Geoffrey
Ndugwa celebrated the company’s
loyal retailers and dealers, who have
over the years delivered excellent
performance and superb value across
the country.
“Zawadi challenge has seen our
sales of cement across the country
grow significantly, thanks to the
unwavering support and dedication
of our partners. Indeed, this program
has helped us grow our retail presence
across the country” said Ndugwa.
He added: “We launched this
campaign over two years ago to
encourage our retailers and dealers,
who are the first contact with our
customers, not only to sell more of our
cement products, but also grow their
businesses.”
He also thanked the company’s
partners, Isuzu East Africa, Sika,
Zamara, Mabati Rolling Mills,
Equity Bank, Apex Steel and Tuskys
Supermarket for their support towards
the success of the program.
“As the leading cement
manufacturer in Kenya and the region,
LafargeHolcim, the parent company
of Bamburi Cement, will continue
to invest in growing our brand and
business, as well as deepening our
relationships with our stakeholders”
he concluded.
Winners will be presented with
their awards at various ceremonies to
be held in different towns across the
country which include Nairobi, Nyeri,
Kisumu, Mombasa, Nakuru among
others.
Building East Africa | December / January 2020
Promoting sustainable development
A13