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8 | www.westendermagazine.comEDITORSUZANNE MARTINPHOTOGRAPHERGREGOR REIDCONTRIBUTING WRITERSMIKE FINDLAY, GREG KANE,TRACY MUKHERJEE,SUSAN ROBERTSON, LENNY SMITH,BRIAN TOALHAIR & MUATERRI CRAIGSTYLISTJACKI CLARKWESTENDERMAGAZINE.COMINFO@WESTENDERMAGAZINE.COM07905 897238WESTENDER MAGAZINE IS ONFACEBOOK, TWITTER& INSTAGRAMPublisher: Westender MagazineWhilst every care has been taken to ensure that the data in this publication is accurate, neither the publisher nor its editorialcontributors can accept, and hereby disclaim, any liability to any party to loss or damage caused by errors or omissionsresulting from negligence, accident or any other cause.Westender Magazine does not officially endorse any advertising material included within this publication.No part of this publication may be reproduced, stored in any retrieval system, or transmitted in any form – electronic,mechanical, photocopying, recording or otherwise – without prior permission of the publisher.
Westender www.westendermagazine.com Magazine Promotion| | 97Business in ACTIONAs Editor of Westender Magzine I firstmet ActionCOACH Javier Peralta at theWest End Business Club in earlySeptember 2019. Intrigued with what I heard,after a free taster session the next week,I signed up. It’s early days but the way I thinkand conduct business is already changing –for the better!Javier picks up, ‘There are lots of businessin the West End with a lot of potential butare performing at 20%-30% of their truepotential so we can help them get theirbusiness thriving. Coaching, according to SirJohn Whitmore is about “unlocking people’spotential to achieve maximum performance”.‘ActionCOACH has developed a systemthat has been tested for over 25 years andused by thousands of businesses acrossthe world. Our clients benefit not justfrom our experience of coaching 15,000businesses every week but also from 1,000ActionCOACHES in over 70 countries.Step 1 Covers Mastery; that is eliminatingchaos and making the business stable withrobust foundations.Step 2 Covers Niche; that is, making thebusiness cash rich and achieving predictablecash flow rather than financial ups and downsand feeling like being in a roller coaster.Step 3 Covers Leverage; Systemising thebusiness, processes and making it efficient.Step 4 Covers Team; getting the rightstructure for growth. Your team run thesystem and the system runs the business.Step 5 Covers Synergy; this is when youhave achieved a well oiled machine and youcan put in a general manager. The businesshas now become a commercial profitableenterprise that runs without you. So you cansay that the business is now in “auto pilot”Step 6 is Results; you can “copy andpaste” the business success you have had byfranchising it, opening offices/shops in othercities, countries, etc.’ActionCOACH run FREE businessseminars every month. Javierguarantees owners will realise 2 or 3takeaways that they will be able toimplement in their business straightaway. West End business owners arewelcome to book by calling Javier on0141 334 5453.ActionCOACH Glasgow2 Merkland Street G11 6DB0141 334 5453actioncoach.co.uk/coaches/glasgow
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