Brand Update 2019: Year in Review
A global community from gate to plate that is focused on quality propels the Certified Angus Beef ® brand’s success. View our 2019 Brand Update for an overview of the people, initiatives and relationships that fueled a 15th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
A global community from gate to plate that is focused on quality propels the Certified Angus Beef ® brand’s success. View our 2019 Brand Update for an overview of the people, initiatives and relationships that fueled a 15th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
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BUILDING CONNECTIONS<br />
WITH CATTLEMEN<br />
Empower<strong>in</strong>g ranchers helps them understand and meet consumer demand<br />
Nobody can do this alone; the beef community is no one-man show. That’s why the Certified Angus Beef ®<br />
brand <strong>in</strong>vests <strong>in</strong> relationships at every step, start<strong>in</strong>g where it all beg<strong>in</strong>s.<br />
“Without our brand, cattlemen would still raise cattle. They would still make improvements and<br />
advancements each year, but arguably they would not be as <strong>in</strong> tune with the wants and needs of the<br />
consumer,” says brand President John Stika.<br />
The supply team helps communicate consumer preference and demand signals to farmers and ranchers,<br />
and then arms them with <strong>in</strong>formation and tools to create more of the best beef.<br />
<strong>2019</strong> <strong>Brand</strong> <strong>Update</strong> 49
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