Few Informative Paragraphs About Qualitative Research Methodology

Thus, you can make more informed decisions within a short span of
time. The ​qualitative research methodology uses smaller sample sizes as
compared to other research methods. As a result, you can save plenty of money
on research. Another amazing thing qualitative research method is that it
enables you to understand the consumer patterns whenever you experience a
change in consumers’ behaviors.
For instance, if the consumers have reduced the use of health products
over the past few weeks, you can simply conduct the ​qualitative health research
to figure out why this recent change has occurred.
Understanding the Types of Qualitative Research Method
Now that you’ve understood the importance of qualitative research
methodology, it’s time to take a look at different types of ​qualitative research
method​. So, let’s get started.
One-on-One Interview
It’s one of the common quality research methodology used to carry out
in-depth research. In this method, you can get in-depth details from the
respondent by carrying out personal interviews. This method is mainly used to
understand the motivations of people. The researcher can easily collect
meaningful data if he/she is good at asking the right questions.