Island Life August/September 2018

Fashion, health & beauty
‘Posture perfect’ is the goal
At Cowes Chiropractic Clinic
we see many children from as
young as just a few hours old,
and upwards. From day one, if a
little one is comfortable in their
body, then we believe they can
start this journey of life well.
In newborns, postural problems
can develop from day one. For
instance, a newborn who is
continuously holding its head
to one side can have diffculties
latching onto its mum when
breastfeeding. A baby that is
unable to settle on their back
to sleep, or who is generally
unsettled might also be an
indicator of a potential problem.
With a toddler, if
developmental milestones
have been a challenge and
the diffcult sleep patterns or
behaviour continues, these
by Rebecca Taylor,
Practice Principal
individuals can become
over-stimulated and overtired
and, as a result, can
find a learning environment
more of a challenge.
Even in a teenager, postural
patterns can develop when
using smartphones, tablets
and laptops when learning.
Carrying heavy books and
paperwork can also have an
effect on their posture and result
in discomfort in their bodies.
To book a free chiropractic
assessment, call Cowes
Chiropractic Clinic on
01983 282810. Find them
at 24 - 26 Birmingham
Road, Cowes, PO31 7BH.
Beauty market is blooming
Despite the doom and
gloom on the British high
street, it seems that at
least one sector - health
and beauty – is positively
glowing, thanks to our
looks-obsessed culture.
In fact it’s expected that UK
consumers will be prepared
to spend even more on
looking good over the next
few years, with annual spend
per head forecast to rise by £73
to £487, and the market reaching
£26.7bn by 2022 according to
GlobalData, a leading data
and analytics company.
Skincare is forecast to
be the fastest growing
sub-sector out to 2022, rising
27.9%, with much of this down
to product innovation in both the
mass and premium markets. Skin
preparation products such as masks,
serums and primers are expected
to be the big outperformers.
Kate Ormrod, Lead Analyst at
GlobalData, commented: ‘Consumer
appetite for new cult products is
expected to grow over the next five
years, providing retailers and brands
with license to push the boundaries
and introduce new innovative items
to their ranges to drive impulse
purchases and spend per head.’
High Street chain Boots is expected
to remain the market leader, with a
20.5% share – although its slice of
the market has notably been eroded
by price pressure from general
merchandisers and discounters.
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