Liverpool Charity and Voluntary Services Training Brochure 2020

Creating Good Marketing Content
Tuesday 17 March 2020, 10am – 4pm
You have the opportunity to share your mission, your successes and your
stories with the world, via social media, email and the web. The possibilities
are endless, so where do you start? How can you be efficient and effective?
In this one day session we’ll share a foolproof process you can use to create
great marketing content for every platform.
Find out what you can and should decide up-front, to make day-to-day
content creation easier and less time consuming, such as:
• key messages
• audience
• what platforms to focus on
• the voice of your organisation
• important dates in your content creation calendar
You won’t have time to work through all of the above on the day but you will
leave with a list of actions to take, that will result in the creation of a content
strategy.
In addition, you’ll get a content creation toolkit, outlining simple tasks you can
work through, whatever your level of experience. The toolkit covers a range of
things, such as how to:
• generate regular ideas
• structure a news story/press release
• save time by making one story work across multiple platforms
• turn a news story into a marketing campaign
• monitor what’s popular with your audience and what isn’t
Whatever role you’re in, whatever stage your organisation is at, if you’re
facing the task of writing about what you do, this training will help you.
Price: £90 charity/voluntary sector, £120 private/public sector
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