updated 2018-19 final (1)

TECH PULSE 2018-2019
AUGMENTED AND
VIRTUAL
REALITY
AR technology combines
digitally created data with
that from the physical
world. The user sees
existing environments
overlaid with computergenerated
imagery.
Accessibility on smart
phones is one of AR’s
advantages, and it’s
actively finding
applications in everyday
life. The growing number
of mobile devices, their
extending functionality,
and increasing Internet
speed promote AR’s
expansion. More
companies are looking
towards using augmented
reality in business.
A VR experience takes
place in a wholly
simulated isolated reality,
which makes it an
excellent medium for
gaming or 3D films.
Best Virtual and
Augmented Reality
Business Opportunities
Games, Leisure, and
Entertainment
The viral Pokémon GO
is still the first AR app
that comes to most
people’s mind when
they think of AR.
Oculus Quest, the first
all-in-one system built
for VR, is predicted to drive a massive surge in demand
for VR gaming. Simultaneously, more people are
experimenting with different ways of playing and
building social gaming scenarios with both VR and AR.
If you run an arcade center, investing in VR equipment
and AR/VR games is going to bring in more customers
and increase your revenue.
VR has also started venturing into some segments of
sports.360-degree video approach and VR capabilities
will take live broadcasting of sports events, concerts,
and other shows to new levels, providing exciting
immersive experiences to aficionados around the world
E-commerce and Retail
Augmented reality app development is about to reshape onand
off-line shopping. AR apps let shoppers interact with
products and help in creating personalized shopping
experiences. In 2019, fashion and beauty brands
particularly are expected to push the boundaries with AR
and VR for shoppers who visit their stores.eBay’s tool
using AR already facilitates shipping. Since 2017,
IKEA’s Place app has been enabling consumers to see how
furniture would look and fit into their interior - without
leaving home.Big companies are even introducing VR
payment systems where virtual shoppers can pay for items
without stopping the VR experience.