Creative IT Solution
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Nimble Established
in 2009, Nimble is a
new-age CRM built
for modern business
tools like Office
365 and G Suite.
According to Jon,
good CRM should
automatically and
consistently build
itself from the data
that the user is interacting
with. CRM
solutions should
assist users to measure and manage the relationships
with their prospects and customers
while enabling them to track the interactions at
the same time.
A CRM should stand for Customer Relationship
Management, but…
“I think, a CRM should stand for Customer
Relationship Management. But, in the current
corporate world, it stands for Customer
Reporting Management. Thus, we invented
Nimble to change that. We put the “R” back in
CRM—to bring the focus on relationships, to
empower the customer-facing team members
to engage more effectively because that’s what
will help grow your business,” shares Jon. The
invention of Nimble wasn’t a sudden decision.
Prior to establishing Nimble, Jon Co-founded
GoldMine— an award-winning Customer Relationship
Management tool. In 1989, when there
was no Outlook or Salesforce, GoldMine assisted
the users with a unified interface, where
all their customer contacts and history of interactions
were stored. Nimble is the next step of
GoldMine. Nimble CRM precisely focuses on
modern business tools and gathers the customers’
data from various platforms. Thus, it started
more than a decade ago when Jon and his
team clearly understood the need for a com
prehensive solution that will help businesses
to access their contact records and history of
interactions with their customers. Jon adds,
“When you go to a contact, in any of those
siloes places like Office 365 or G Suite, you
have no idea who the individuals are or what
their businesses are about or the interactions
that you or your team has had with them.”
This is where Nimble comes to the picture.
It gathers all your contacts, calendars and
communications from Office 365 or G Suite as
well as from social and other sales, marketing,
customer service, and accounting programs.
This helps users to access the simplified
contacts and interaction data wherever they’re
working.
One of the reasons for starting Nimble
was the changing social media and…
Nimble was started when people were not using
platforms like Twitter, Facebook or LinkedIn
for business. However, the decreasing use
of APIs and the rise of new business tools indicated
the change wave. Understanding the
shifting scenario, the team of Nimble moved
their focus from APIs and began to build integrations
for newly established and growing
platforms like Office 365 and G Suite. They
designed Nimble to automatically combine
contacts, social media connections, communications,
inboxes, and calendar appointments
with over 160 apps and CRMs into one integrated
relationship manager.