PLAYBOOK by PARIS PULLEN | ISSUE 001

4
Reduce Stress and Relax
The smell of lavender eases tension and reduces anxiety, so if you’re
having trouble getting through the workweek due to mounting stress,
try a fragrance with a powerful lavender note to psychologically trigger
the relaxation you need. Moreover, chamomile is a scent used regularly
to help people suffering from insomnia. With that said, Fougere Royale
by Houbigant is bound to relax even the most stressed out man. With
notes of lavender and chamomile, Fougere Royale is smoothly blended to
include a sweet, leathery note of clary sage.
5
Get A Boost Of Energy
When you want to get a spike in your energy without any caffeine, try
something that smells like coffee. The effect that the smell of coffee has
on people is an excellent example of classical conditioning at work — in
psychology, classical conditioning is when a new behavior is learned
based on the process of association. So when you walk into Starbucks in
the morning to buy your daily boost of liquid energy, you’re actually
benefiting from the smell of the beans as well. It’s drinking the coffee
that gives you energy, but the scent is so closely associated with the
energy you get from drinking coffee that the smell alone can give you an
extra boost. Electrifying your morning.
The sense of smell has a powerful influence over the brain — there is no denying that fragrance has
more benefits than simply making you smell good. Knowing these hidden benefits of
fragrance will allow you to prepare for any challenges the day may have in store — all you
have to do is choose the right fragrance for how you want to feel.
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