LCCFDA INDESIGN

$267.5 million
BYLINE
Byline Credit
BYLINE
Byline Credit
BYLINE
Byline Credit
MERGER
Since 2008, Due to Liz Claiborne,
$267.5 %%%
%%% $$$
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Inc. licensing the brand exclusively
to JCPenney, it has unfortunately
taken on JCP’s consumer profile as
well as their financial standing which
is currently in the red. Both companies
had demographics that were already
heavily reliant on location as sole
entities. It is no suprise that the merge
could have inadvertedly caused some
confusion over the years. Despite the
apparent brand identity crisis that JCP
has faced, Liz Claiborne was created
with a specific goal in mind: Create
tasteful pieces dedicated to working
class women.
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