WOW bæredygtige kollektion
Katalog med bæredygtige reklamegaver - nogle af restaffald og andre af plastik findsamlet i udsatte områder (Plastic Bank)
Katalog med bæredygtige reklamegaver - nogle af restaffald og andre af plastik findsamlet i udsatte områder (Plastic Bank)
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FROM WASTE TO COLLECTION
Upcycled
Inner tubes
“From rubber tyres
to laptop bags,
perfect for the
commute to the
office!”
Wow! These laptop bags started their lives
as car tyres. Did you know that 70% of the
rubber industry goes towards tyre production?
Unfortunately, a lot of rubber is subsequently
wasted via incineration, and we want to prevent
that. In 2011, we saw an opportunity: upcycling
rubber tyres that would otherwise be incinerated
into laptop bags. Since then, the company has
been collecting the rubber inner tubes from truck
tyres in India’s waste stream. One truck tyre can
be used to create no less than four laptop bags!
TYRES WITH A NEW DESTINY
FROM RUBBER TYRES TO LAPTOP BAGS
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