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Travelling means a world to them
Millennials took 5.6 trips per year, compared with 4.4 (Gen Z), 4.0 (Gen x)
and 3.5 (Boomers).
72% want to spend on travel experiences rather than physical possessions
next year.
Millennials travel differently –
Get to know why they travel so much
They are not only adventurers,
but also your business class
46% of millennials spend on business flights, compared to Gen x 34%,
Boomers 16%, Silent 1%.
Boston Consulting Group’s research found that millennial business travel
spending is projected to grow to nearly 50% of the whole business flight
market in 2020.
In The US
Travel in the US is very different. Millennials favourite travel destinations are
typically 79% domestic. However, 1 in 3 are planning international vacations
in the next two years.
They love hearing and
telling stories
87% use Facebook to inspire their booking, and
over 50% used Pinterest or Twitter.
97% will share travel experiences on social media,
with 2 in 3 posting once a day.
Tech is the new ticket
66% of millennials book their trip using a
smartphone.
74% use their smartphone to research their
holiday or trip.
Traveling is a time for
them to re-connect with
themselves and their
community
44% of millennials with children have
travelled together, of which 62% did so
with children under five years old.
55% go to relax from ordinary life, 50%
take trips to visit people, 45% to spend
time with family, and 34% travel for a
romantic getaway.
What are they
looking for?
Purpose first
Experience economy: 86% of millennials
chose new culture over 44% who wanted
to party and 28% wanting to shop.
78% want their travel to be educational
and learn something. 62% are likely to
lengthen their business trips on the
pursuit of culture.