Holes study guide - Film Education

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task
LESSON 8: SELLING THE FILM
(marketing proposal, press release, ICT research)
Holes the movie has been made: imagine that you are part of the post-production team
that must sell the movie to the prospective audience.
Think of the different ways in which you find out about a movie before it is released:
television, the internet, poster campaigns, interviews in magazines etc. Now brainstorm
all of the possible media outlets you will have to target to ensure as many people as
possible know about your film. (Remember that the film came from a popular book, so
you should publicise that as well, with a tie-in edition etc.)
Its UK release date is scheduled for October 24, 2003. Why do you think this date was
picked? What other films are being released around this time?
(Visit www.launchingfilms.co.uk)
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task
Now consider who you will be targeting in your publicity campaign: who is your target
audience? Why? How will you reach this audience through the media?
For this task you will need internet access. Online, research all the different kinds of
advertising you can find relating to the film/book of Holes (visit www.holes.com). Can
you think of something that does not appear to have been done?
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task
EXTENSION TASK:
Often the first, or most memorable time we hear about a film is through a trailer. Design
a trailer for Holes, detailing which scenes from the film you would use and why; write
the script for a voice-over and describe the kind of music you would use (if any).
Remember to include all the information that the audience will need and will encourage
them to see the film. A trailer is a taster of a movie, so you should not reveal too many
things about the plot; tease your audience by giving them small pieces of information
and make them want to find out more.
Visit: www.filmeducation.org and www.holes.com
© Film Education 2003
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