Astrology Intuition

Astrology intuition
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Astrology intuition
ASTROLOGY
ASTROLOGY
ASTROLOGY
ASTROLOGY
ASTROLOGY
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Astrology intuition
01.
Summary
of
problem
Astrology has a number of belief systems, its the belief of a
relationship between astronomical phenomena and events
or characteristic of the human world. Astrology is rejected
by the scientific community as there is no evidence for
having explanatory power in the universe.
The theme of the research on this topic would be how
accurate astrology is, to an extent and if it really affects us
and describes who we are. My research will also focus on
the current trends and the influence of astrology in
today’s society.
The first issue would be the claims of astrology being
accurate or untrue. Looking at two sides of the argument,
the first view would be astrology is accurate however, it has
been ruined by modern psychology. Astrology has been
around for a long time since the 3rd century BC and the
1st century CE. Today, modern psychology has portrayed
astrology as something that simply sounds like affirmations
of what people want to hear about themselves and think
about the world. The approach psychologists
take nowadays has polluted modern astrology with
watered-down interpretations too. The second view
is that astrology is not real as it simply doesn't have
any scientific claims to back it up.
The second issue would be Astrology’s influence in today’s
society. Millennials are one of the most affected by the
presence of astrology. Currently, in a data-driven era,
they find comfort and insight in astrology, even if they
don’t believe in it. There is a widespread trend of memes,
information on the internet about astrology, our personal
birth charts and how they may affect or describe us. From
my research, people tend to turn to astrology in times
of stress. A social cognitive scientist sees astrology as a
cultural and psychological phenomenon, not a scientific
one. Millennials and Gen x have been one of the most
stressful generations, thus they are very interested
in astrology.
After further research I came across an article about
what an astrologer think of astrology, she made a
very important point. She said,” As an astrologer, I
truly do not care if astrology is real.” Astrology is—
fundamentally—a practise in empathy. Astrology is
used to understand people as beings and how we act
isn’t always how we feel. Also, just because feelings
aren’t quantifiable in a scientific way it doesn’t mean
that astrology can’t change someone’s life for the
better. Practising astrology sparks self-awareness.
After reviewing and reading extensively on my topic,
I think my discussion can go forward in either of these
two possible paths.
The benefits of Astrology: How it can motivate people
and help people, afterall, there is this quote,” What
you believe, you can achieve” and in general when
people understand themselves better, they know
what they should do next.
Astrology as a form of entertainment: Another
important thing is not to see astrology as an overly
important thing or having a fixed mindset on it, after
all, astrology is just a guidance for people and you are
still in charge of your own choices or mindsets.
01. Summary of problems
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ASTROLOGY
Astrology intuition ASTROLOGY
ASTROLOGY
ASTROLOGY
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Astrology intuition
02.
Reframing
the
problem
FIRST PROBLEM :
Some people have extreme ideas of astrology and have bad
impressions of people that do believe in astrology even though it
doesn’t really affect them.
Question: How to make people not hate the idea of astrology?
Target Audience: Young adults and
Middle-age Adults (Consumers)
SECOND PROBLEM:
Many people generalise astrology and think that they know all about
astrology but there’s a lot more that goes into it even though it’s not
backup by scientific claims.
Question: How can astrology help people in their lives?
Target Audience: Young Adults and Middle age adults (Consumers)
THIRD PROBLEM:
Some people get too absorbed into astrology and lets it affect or
control
their daily lives which can turn into a serious concern.
Question: How to portray the fact that astrology is just a form
of guidance that shouldn’t be heavily depended on?
Target Audience: Young Adults and Middle-age Adults
(Consumers)
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02. refrAMING THE PROBLEM

Astrology intuition
03.
Research
plan
How to portray the fact that astrology is just a form of
guidance that shouldn’t be heavily depended on?
K: What do I know? W: What do I need
to find out?
H: How will I find
the information
I need?
L: “What you hoped
to learn?”
Astrology is a form
of self-reflection
and guidance.
How useful is it in
helping people out?
Internet
Secondary Research
what is people’s view on
astrology?
I hope to learn about
the success stories
of people who do use
astrology in their lives.
Can be a form of
entertainmentmemes
and etc.
Have people who
believed in it, do better
in life than others?
Interviews/survey
How much do people
know about astrology?
I hope to learn about
what astrologers know
about astrology and
how it really works.
Puts people into
stereotypes.
Are the stereotypes
accurate for people
who have no idea what
astrology is?
Observational
Research –
Sit-in on one of the
astrology readings.
I hope to learn about
the truth and field
of work behind real
astrology.
03. research plAN
A very big and diverse
topic with a lot to be
discovered.
It is easily accessible
through phone apps
now.
The extent astrology
can go, it’s content and
what else its related to.
(eg. Tarot)
Are the guidance
accurate?
Do people actually
heed it’s advice?
Self-Ethnography
Try following its
guidance for a week and
see if it’s accurate.
Download a few apps
to try.
Learn about what’s bad
if we trust astrology too
much.
To learn about the type
of apps on the market
right now.
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Astrology intuition
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Astrology intuition
04.
market
research
DEMOGRAPHICS
PSYCHOGRAPHICS
Find out which age group of
people usually use astrology.
What race usually seek help
from astrology and which group
of people believe in it the most.
ASTROLO
How interested they are in
astrology and how much do
Target: Young Adults and Middle-age
Adults
common interests do these
they know. Also what other
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group of people have?
To Find Out:
(Eg. Tarot, meditation etc.)
- Age
- Race
- Beliefs
- Income range
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Find out in what situation do
people usually seek help from
astrology and the extent they
go to.

Astrology intuition
04.
research
methods
1- SURVEYS/
QUESTIONNAIRES
Target Respondents:
Young Adults, Middle-aged Adults
Occupations:
Working adults, Students
Target amount: 50-100 respondents
Survey Setting: Online survey,
roadside survey, schools
Survey Questions:
Demographics (Basic info)
What Is your age, race, gender and occupation?
What is your religion?
What are your views on astrology?
Do you believe in astrology? YES OR NO
Psychographics
(People’s view on Astrology)
Those that answered Yes:
In what situation do you look at astrology?
How much do you know about astrology?
Do you think astrology helped improve
your way of life?
Those that answered No:
Do you know what’s the difference
between astrology and horoscopes?
Why do you think people believe in astrology?
Do you think astrology is accurate and
can make our lives better? How?
General Conclusion
Do you agree that being too dependant
on astrology is bad?
If yes/no, why?
2 - SELF-ETHNOGRAPHY
An investigative method where an individual
document his or her own experience, acting
as both researcher and participant.
Try following its guidance for a week and see
if it’s accurate.
Download a few apps to try.
Questions to be
answered after trying it:
What basic information is needed
before using the application?
What are the key functions
of the apps?
How does the guidance differ
from app to app on the same day?
What are the different unique
points of the app?
Do real astrologers approve
ASTROLO
of such apps?
What are people’s general review
of these apps?
Who normally use these apps?
ASTROLO
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Astrology intuition
05.
persona
ABOUT
INTERESTS
Likes poetry and the arts.
Art Student.
Loves Stars and studying Astrology.
Very interested in Tarot and things
like crystals.
MINDSET
Astrology can help people and isn’t
just memes and about the Sun sign.
LIFESTYLE
Has social anxiety and a small social group.
Likes to buy tarot decks.
Always oberving astrology apps and thier
accurateness. Like to share her findings with
her friends and see if what the app say is true
for her friends too.
GOALS
JESSICA TAYLOR
Student in Polytechnic
Diploma in Visual Arts
Graduate with flying colours for her diploma.
Go forward in her studies, build good connections
with people around her.
MOTIVATIONS
Hopes to find a significant other.
Hopes to do well for schoolwork.
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Astrology intuition
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Astrology intuition
THE BRIEF
THE BRIEF
THE BRIEF
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Astrology intuition
06.
THE
BRIEF
Title of Project
Astrological Motivation
Problem Statement
Many people are stressed out and do not stop to think or reflect on their
life, some may even have blockages in their lives, for example, depression,
anxiety or lots of negativity in their life. This can result in negative outcomes
if people have no motivations or guidance in their life. Astrology can be a
way to predict what they should be prepared for, it can also make them more
self-conscious about what they are doing and maybe even help improve their
emotions or outlook towards their lives.
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ASTROL
Astrology intuition
Brief
Design or launch an application, campaign or product to help encourage people
to live happier/motivate them, based on the use of astrology.
Background
Astrology has a number of belief systems, its the belief of a relationship
between astronomical phenomena and events or characteristic of the human
world. Astrology is rejected by the scientific community as there is no evidence
for having explanatory power in the universe.
Astrology’s influence in today’s society.
Currently, in a data-driven era, most people find comfort and insight in
astrology, even if they don’t believe in it. There is a widespread trend of memes,
information on the internet about astrology, our personal birth charts and how
they may affect or describe us.
ASTROLOG
ASTROLO
An astrologer said, ”As an astrologer, I truly do not care if astrology is real.”
Astrology is—fundamentally—a practice in empathy. Astrology is used to
understand people as beings and how we act isn’t always how we feel.
Astrology can be a form of self-reflection or push people to think beyond
themselves and improve on who they already are.
Astrology can be a form
of self-reflection or push
people to think beyond
themselves and improve on
who they already are.
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ASTROLOG
Astrology intuition
ASTROLOGY
ASTROLOGY
The Solutions
An application to motivate them to reach for their long-term goals
while providing them with their predictions every day and a reminder to
keep track of what happened in their day.
A retail solution to bring astrological-related products to the market
and motivate people in their daily lives such as specially-designed
journals, tote bags and etc.
An advertising movement/campaign revolved around promoting selflove
through the use of astrology.
A web service which opens up to every default new tab on the internet
browser to a daily, customed astrology prediction for the user, which
will also prompt them of their goals and help motivate them or give
them a positive reminder.
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Astrology intuition
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