Ebook Lead Generation On Demand

LEAD GENERATION ON DEMAND
Require Less Time and Effort
To get a genuine idea of just how much time you can save with an
email marketing campaign, you only have to compare this
strategy to two other common marketing techniques that are most
often used by direct-to-business and direct-to-consumer
communications.
• Printed mailers: not only do you have to spend the time to
wait for a graphic designer to create your mailer, often
requiring several revisions, but you also have to allow time
for delivery.
• Telesales campaigns: this marketing method requires you to
set aside some time to create a script and wait for your sales
department to cycle through the long list of phone calls.
Email marketing, on the other hand, allows you to produce
marketing material reasonably quickly and deliver it to your
customers, potential customers, and target audience, in less than
a few hours.
Real-Time Communication
Printed mailers and telesales have an extended period between
the initial development of the campaign and its implementation.
This means that these techniques will only work for long tail
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