Why Property inside out 2020

ABOUT US
property(inside)out TM
is a high profile real estate company, with an extremely high recall
among buyers and sellers. We know you have choices when it comes to real estate
agents. That’s why our commitment is to quality properties and quality service.
At property(inside)out TM
we take a personal interest in our properties. But our business is
about much more than bricks and mortar, it’s about people and we never lose sight of
that.
Our experienced staff are handpicked for their results and quality service. Their professional
standards are assured through ongoing coaching and training.
We support our sales team with the admin and technology back-up they need, so that
they can spend their time doing what they do best: working with you. Whether you are
selling your property or buying a property, we make sure everyone is satisfied with the
outcome.
The bottom line is that we know the market inside out. We have credibility and a strong
track record and are committed to matching the right buyer to the right property for the
right price.

CHOOSING AN AGENCY
THE RIGHT AGENCY
There are lots of agents around, and most handle the basics. It can be tempting to select someone who
quotes the highest sale price or lowest commission rate or fee structure. However, some agents may
inflate the potential price of your home just to get the listing. Some offer lower fees and substandard
property investment marketing strategies.
The key is to choose the agency that will introduce the most potential buyers to your home, and negotiate
the top sale price in the minimum time, with the minimum of fuss. This means choosing an agency a
strong track record and motivated staff who are supported by the right technology.
We understand that selling a property, especially your home, is a big decision and sometimes an
emotional one. Selling through a professional can save you stress, time and money, and help you achieve
the top sales price in the minimum time.
But how do you choose the right agency when, on the surface, we may all appear to do pretty much the
same thing?

WHY SELL THROUGH
Established and experienced
Our team has the confidence that comes with experience and credentials.
We set our sights high and carefully recruit only well-trained professionals who are experts in your area.
Members of our energetic sales team average around 17 years in the industry with significant track record
in sales. We maintain our high standards with continuous training, mentoring and coaching, along with
individual staff development plans.
Effective negotiation can make all the difference.
It’s important to have an agent who understands your needs and the motivations of buyers when they are
negotiating the sale of your property. Effective negotiation can make a huge difference to the final result.
Access to the largest shared buyer
database across the group.
The agent that you choose will influence
the sale price and terms you achieve.
We have a proven track record in every
type of market.
All of our agents are fully trained in
professional practices and negotiation skills.
The proof is in the results, not the promises.

ADVICE FOR
SELLER
Selling a property is not just about selecting an agent and advertising your property. We’ve prepared this
checklist to help you get the most out of your partnership with property(inside)out TM .
Understanding your market place and agreeing on the value of your property.
Selecting the best sales strategy for your property.
Presenting your property for sale.
The sales process.
Agreeing on the marketing plan.
Selecting an agent.

UNDERSTANDING YOUR
MARKET PLACE
These days you can use a variety of sources to find information about property markets and market activity.
The role of a great agent is to help you interpret that information and advise you how to use it to achieve a
great result. With access to the latest and most up to date information, our agents can help advice you on:
Your property.
Your current competition.
What’s happening in your neighbourhood.
The economic environment.
Recent market activity in your area.
Your target market.

OUR CONNECTED REAL ESTATE MODEL
DELIVERS MORE BUYERS

Our team focuses on providing the best customer experience, connecting
buyers across the group through the inside shared buyer database. With
more off-market success sales than ever before. It’s important to be part of
something bigger than just you.

TECHNOLOGY & PEOPLE
WORKING IN HARMONY
Our team focus on creating the best customer experience connecting all buyers
across the group. Introducing simple, connected real estate model.
Customer insight available anytime in the palm of your hand. property(inside)out
Property Cloud suites offers – Four simple and connected apps that help us know
more, and do more on the go, for a better customer experience.

CHECK-IN VISITORS
WITH HOMEPASS
CRM WITH
MY DESKTOP
KNOW MORE ON THE GO
WITH PRICE FINDER
NURTURE CONTACTS
ACTIVE PIPE

A SINGLE CUSTOMER VIEW
BETTER CUSTOMER EXPERIENCE
Customer insight available anytime in the palm of your hand. property(inside)out
Property Cloud suites offers – Four simple and connected apps that help you know more,
and do more on the go, for a better customer experience.
Track open home numbers and see buyer feedback in real time.
DELIVER AN OUTSTANDING CUSTOMER EXPERIENCE
THAT WINS HEARTS
Attract serious
buyers to
your property
Engage visitors
when you greet
them by name
Find out more about the property(inside)out Cloud suite....

CHECK-IN VISITORS
WITH HOMEPASS
CRM WITH
MY DESKTOP
KNOW MORE ON THE GO
WITH PRICE FINDER
NURTURE CONTACTS
ACTIVE PIPE
Capture buyer
details for seamless
follow-up
Know more about
your buyers

BE PART OF
SOMETHING BIGGER
Achieving the best result for your home requires working with a team that will
match and attract more buyers. Many agents claim that they have a high cross
selling ability, but few actually deliver. Every buyer at every open home, auction
or inspection is another potential buyer for your property. Every inside agent
has access to every property on the inside network.

SOLD
NEW
RECORD
SOLD
NEW
RECORD
15-19 Toongabbie Road
Toongabbie | 42 Units
12-14 Ann St,
Lidcombe | 23 Units
SOLD
NEW
RECORD
SOLD
NEW
RECORD
55 Tungarra Road
Girraween| 12 Townhouses
29 Hermington Street
Epping | 2 Units
SOLD
NEW
RECORD
SOLD
NEW
RECORD
45-47 Veron Street
Wentworthville | 32 Units
271 Dunmore Street
Pendle Hill | 12 Units

PROVEN
SALES RECORD
At property(inside)out TM
we continually achieve higher prices right across region.
Our top sales, including record sales for your area
Current Record Price **New Record** Past Record Price ** Record **
2-4 Gilba Road Pendle Hill **New Record ** $4,100 Mil Land 1,890m 2 12 Weeks
3-5 Gilba Road Pendle Hill ** Record ** $4,000 Mil Land 1,056m 2 8 Weeks
28 Stoddard Road Prospect **New Record ** $3,200 Mil Commercial 2 Weeks
12A-B Ponderosa Pde Warriewood **New Record ** $2,800 Mil Land 1,820m 2 O/Market
23 Tungarra Road Girraween **New Record ** $2,300 Mil Land 1,226m 2 1 Day
18-20 Virginia Street Rosehill **Record ** $2,050 Mil Land 4 Bed 2 Bath 2 Car 4 Weeks
7 Station Road Toongabbie **New Record ** $2,050 Mil Land 1,031m 2 1 Week
21 Girraween Road Girraween ** Record ** $1,650 Mil Land 1,100m 2 1 Day
55 Tungarra Road Girraween ** Record ** $1,420 Mil Land 2 Bed 2 Bath 1 Car 3 Days
62 - 64 Victoria Street Riverstone ** Record ** $1,370 Mil Commercial 4 Weeks
12C Ponderosa Pde Warriewood ** Record ** $1,300 Mil 3 Bed 1 Bath 1 Car 1 Days*
51 Fraser Street Constitution Hill $1,250 Mil 5 Bed 3 Bath 1 Car O/Market
31 Page Street Wentworthville $1,200 Mil Land 1,005m 2 6 Weeks
29a Hermington Street Epping ** Record ** $1,175 Mil Plan 5 Bed 3 Bath 1 Car 8 Weeks
69 Chanel Street Toongabbie $1,108 Mil 4 Bed 2 Bath 2 Car 1 Week
24A Second Ave Toongabbie ** New Record ** $1,106 Mil Duplex 5 Bed 3 Bath 2 Car 4 Week
9 Station Road Toongabbie $1,100Mil House 3 Bed 3 Bath 2 Car 4 Week
1 Octavia Street Toongabbie $1,100 Mil Land 607m 2 4 Week
19A Scott Street Toongabbie ** Record ** $1,086 Mil Duplex 5 Bed 3 Bath 2 Car 4 Week
28 Hillcrest Ave Winston Hills $1,080 Mil 3 Bed 1 Bath 1 Car O/Market
40 Croyde Street Stanhope Gardens $1,020 Mil 4 Bed 2 Bath 2 Car 3 Weeks
21 Sanford Street Glendenning **New Record ** $960,000 5 Bed 2 Bath 3 Car 2 Weeks
27 Ursula Street Winston Hills $950,000 House 3 Bed 2 Bath 1 Car 2 Weeks
29 Lombard Street Northmead ** Record ** $920,000 23yrs. 4 Bed 3 Bath 4 Car 6 Weeks*
40 Tulip Street Greystanes $880,000 House 4 Bed 2 Bath 1 Car 5 Weeks
16 Karuk Street Pemulwuy $875,000 4yrs. 5 Bed 3 Bath 2 Car 4 Weeks

20 Firetail Grove Plumpton **New Record ** $885,050 House 4 Bed 2 Bath 2 Car 3 Weeks
16 Pettengell Street Marsden Park $871,000 House 4 Bed 2 bath 1 Car 1 Week
22 Katrina Street Seven Hills ** Record ** $870,000 Land 3 Bed 2 bath 1 Car 1 Week
20 Firetail Grove Plumpton $885,000 House 4 Bed 4 Bath 1 Car 4 Weeks
222 Hamilton Street Riverstone $860,000 Commercial 8 Weeks
73B Girraween Road Girraween **New Record ** $858,888 Villa 4 Bed 2 Bath 1 Car 4 Weeks
17 Sienna Grove Woodcroft $850,500 6 Bed 2 bath 2 Car 4 Weeks
49 Bellingham Ave Glendenning **Record ** $850,000 6 Bed 3 Bath 3 Car 8 Weeks
47 Toucan Crescent Plumpton $845,000 House 5 Bed 2 Bath 2 Car 6 Weeks
26 Pettengell Street Marsden Park $825,000 House 4 Bed 2 Bath 1 Car 6 Weeks
30 Vella Crs Blacktown $802,500 House 4 Bed 2 Bath 1 Car 1 Weeks
23/12-14 Ann Street Lidcombe $790,000 Unit 2 Bed 2 Bath 1 Car 8 Weeks
7u59 Jenner Street Baulkham Hills $785,000 T/House 3 Bed 2 Bath 1 Car 2 Weeks
4u59 Jenner Street Baulkham Hills $780,000 T/House 3 Bed 2 Bath 1 Car 2 Weeks
16/34 Bunnai Road Pemulwuy ** Record ** $780,000 T/House 3 Bed 2 Bath 1 Car 2 Weeks
2C Crawford Road Doonside $775,000 House 4 Bed 2 bath 2 Car 2 Weeks
10/15-17 Carter St Seven Hills **New Record ** $760,000 T/House 4 Bed 2 bath 1 Car 1 Week
3 Alroy Crs Hassal Grove **New Record ** $750,101 5 Bed 2 Bath 3 Car 1 Week
15/12-14 Ann Street Lidcombe $749,000 Unit 2 Bed 2 Bath 1 Car 4 Weeks
41 Springfield Rd Blacktown $748,000 30yrs 4 Bed 3 Bath 1 Car 4 Weeks
62 Rebecca Street Colyton $745,000 6 Bed 2 Bath 2 Car 4 Weeks
60 Benalla Crs Marayong $720,250 House 3 Bed 1 Bath 2 Car 1 Week
1/36 Tulloona Street Mount Druitt $707,000 Duplex 4 Bed 2 bath 2 Car 1 Week
12/34 Lane St Wentworthville ** New Record ** $685,000 Unit 2 Bed 2 Bath 1 Car 10 Week
7/271 Dunmore Street Pendle Hill ** New Record ** $680,000 Unit 3 Bed 2 Bath 1 Car 8 Weeks
6 Darrell Place Oakhurst $682,000 3 Bed 1 Bath 1 Car 3 Weeks
20 Merric Court Oakhurst $675,000 3 Bed 1 Bath 1 Car 3 Weeks
20 Rafter Parade Ropes Crossing $660,000 House 4 Bed 2 Bath 2 Car 3 Weeks
4 Rosella Place Cranebrook $655,000 Battle axe 4 Bed 2 Bath 2 Car 8 Weeks
7/47-49 Knox Road Doonside $640,000 4 Bed 2 Bath 2 Car 2 Weeks
17 Kyleanne Place Dean Park $637,000 4 Bed 1 Bath 1 Car 2 Weeks
27 Bulada Road Bungarribee $630,000 Land 510m 2 4 Weeks
4/131 Hyatts Road Plumpton $628,000 T/House 4 Bed 2 bath 1 Car 1 Week
3/232 Targo Road Toongabbie **New Record ** $620,000 Unit 2 Bed 2 Bath 1 Car 1 Week
2/185 Knox Road Doonside ** Record ** $570,500 T/House 3 Bed 2 bath 1 Car 1 Week
20 Coronato Pde Colebee ** Record ** $525,000 Land 400m 2 1 Week

DETERMINING THE VALUE
OF YOUR HOME
After choosing an agent, the most important decision you will make is determining the right asking price for
your property.
This is a challenging decision, if you set your target too high you may miss out on buyers by pricing yourself
out of the market. Too low, and you could lose money and have regrets. Remember, though, agents do not
set property values - the market does.
The benefits of pricing right include:
Your property attracts more qualified buyers, and sells faster.
Your home doesn’t get ‘stale’ on the market and you don’t have to drop your price.
A well-priced property can generate competing offers.
Agents will enthusiastically present your property to buyers. When determining the value of
your home, follow these simple steps:
1. Keep your eye on the real estate websites, comparing the descriptions of properties in your area, to
monitor maximum and minimum selling prices.
TM
2. Talk to a professional - property(inside)out agents have excellent insight, extensive knowledge and
understanding of current market activity, as well as access to up - to - date sales information.
3. Get an expert appraisal.
Be wary of listing with a company simply because they suggest the highest price. Some agents may
suggest an unrealistic price, just to get your listing. Test their strategy for achieving the higher price, and
ask why they think the value is higher than others have suggested.

PRESENTING YOUR
PROPERTY FOR SALE
They say you never get a second chance at a first impression. Taking the time to ensure that your property
looks its best can be just as important as any investment you make in repairs and refurbishments. Our
agents can advise you on what changes you can make to your property to make it more appealing to
buyers. We will work closely with you to ensure that all aspects of your property are prepared for inspections,
professional photography, marketing & ultimately for sale.
First impressions are lasting and the right impression can dramatically increase the prospect of a sale at
the right price. Your property(inside)out TM
agent can help you make sure buyers looking at your home are left
with the best possible impression. Here are some simple steps for making sure your home is ready to show.
Trim and tidy the garden, including weeding and edging and sweeping paths and driveways.
Clean windows and make sure your front door is clean, well maintained and welcoming.
Hire a cleaner for a few hours or a day: this can be a worthwhile investment, especially if you
are short on time.
Bring paintwork back to life with touch-ups or a fresh coat.
Consider updating low cost items such as cupboard door handles for a refreshed look.
Remove clutter and ensure your furniture doesn’t restrict movement around the house.
Add welcoming touches, such as fresh flowers and soft music.

MARKETING &
HOME DISPLAY SERVICE

SIGN
BOARDS
LIGHT
BOARD

PROFESSIONAL
PHOTOGRAPHY & VIDEO
FLOOR
PLANS

NEWS
PRINT

YOUR PROPERTY
MOST CLICKED WEBSITES

PROPERTY AD PLACEMENT
ELITE & PREMIERE
eBROCHURE

SELECTING THE BEST SALES
STRATEGY FOR YOUR PROPERTY
We understand that every property is unique and that the decisions you will make in regards to the sale of
your property will differ depending on your goals. There are a number of different sales strategies that can
be utilized when selling your home.
There is no one size fits all approach. A professional agent will work with you to explain the benefits of each
and be able to deliver a high impact, professional marketing campaign based on the best option for you
and your property.
Auction campaign.
Pro: Buyers can see who their competition is, so it’s very transparent.
Con: There is no cooling-off period.
Sale By Tender
Pro: Buyers can make a conditional offer, subject to a building approval certificate or
financing.
Con: All bids are confidential and the seller has control over the process.
Sale By Set Date
Pro: Great for sellers who value privacy, without losing the urgency and competition of an
auction campaign.
Con: Buyers lose the transparency of a public auction where they can see their competition.
Set Price
Pro: There is more flexibility for negotiation on the terms of the contract.
Con: Buyers can’t see their competition and may be paying above market value.
Sale Without a Price
Pro: Less urgency means potential buyers aren’t compelled to make a decision on the day like
an auction.
Con: No advertised price range can be frustrating for buyers, though an advertised price
should only be used as a rough guide. Savvy purchasers would do their own research and
look at recent comparable sales.

SIGNING A LISTING
AGREEMENT
The first formal step in marketing your property is to enter into a Listing Agreement - a contract that commits
property(inside)out TM
to actively market your home for a specified period of time.
We know that once the ball starts rolling, communication is the key. Our agents will keep you in touch with
progress, talking to you at least three times a week to keep you in the loop.
PREPARING
TO MOVE
Relocation specialists say to plan early, to make moving as smooth as possible.
Get organised by sitting down weeks or even months in advance to list everything that needs
to be done - from organising a removalist to checking out new schools, sports and other
activities, to help make it easy on the whole family.
Think of who you need to stay in contact with: send a letter outlining your change of address
details, arrange for Australia Post to redirect mail for a time.
Get packing: make it logical, label each box and number with a list of what has gone into each
box (inventory) - not just for convenience and speed when unpacking but also insurance.
Pack in stages, with non - essential items first. Do not leave packing until the last minute.
Don’t assume that your removalist will automatically arrange insurance cover - you may need
to arrange this yourself.
If time is precious, you may want to hire a removalist who packs and unpacks - seek personal
references from colleagues, friends and family.

HIGH LEVEL OF CUSTOMER
SATISFACTION
We are proud of our high levels of customer satisfaction - 99% of those who completed our questionnaire,
said they would recommend property(inside)out TM
to a friend.
Around 90% said they were satisfied that the sales price was the highest possible at the time the house was
sold, and more than 86% said we made every effort to find the top buyer for their home.
In a highly competitive industry, with new agencies regularly opening for business, we are pleased to report
that more than 95% said they would sell their property again through property(inside)out TM .
Customer satisfaction means a lot to us and, as a result, we have the courage to evaluate and implement
improvements to continually refine our service levels and our marketing approach.
OUR CUSTOMER
FEEDBACK
‘Interest and
involvement of the
agent in all aspects
of the sale’
‘Personal
attention’
‘Excellence in
addressing our
needs’
‘Assistance and
advice’
‘Professional
and honest’
‘Always on time,
unruffled and very
professional’
‘Regular feedback
from sales person
on progress of the
marketing’