New Horizon - Issue 3 - Agriculture

Buying instead of hiring makes
more sense for business-owner
Expanding facilities for his renowned ‘generator hire
business’ has led business owner Fred Day to invest in the
acquisition of a new Yanmar SV18 360º excavator, instead
of hiring. Well known within thirty miles of Horton, Dorset
for the hire of generators for parties, weddings and a whole
host of indoor/outdoor events, Fred owns Dorset Generator
Hire which has established a solid reputation for a reliable
and quality service.
The business offers a wide range of portable generators from
20kva up to 60kva, more than enough power for most social
gatherings and group occasions, “But,” said Fred Day, “in order
to maintain a high level of customer service - following increasing
customer demand, I needed to expand the servicing, access
and storage facilities at our premises for our growing fleet of
generators. As I am a very hands-on person, I wanted to expand
the facilities using my own capabilities and when taking a look at
the deals available for having my own excavator, I decided it was
much more cost-effective, to buy rather than hire.”
Fred saw the Yanmar SV18 on display at his local Yanmar dealer
premises - Hunt Forest Group at Blashford and decided to take
a close look at the machine and consider the pricing structure.
“I’ve used Hunt Forest over the years because they have always
provided me with an excellent back-up and after-sales service,”
commented Fred. “We have around five acres of grassland
paddock to maintain and I purchased a new John Deere X584,
four-wheel-steer, ride on mower a few years back and Hunt
Forest have really looked after me with after-sales back-up. Also
I like shopping on-line, but have found that Hunt Forest can
often supply what I need and often at cheaper prices than I find
on the internet, so I’m always prepared to give them a chance.
More often-than-not, they come up with the goods and at the
right price. They are really nice people to deal with.”
Fred is planning to use his new Yanmar SV18 excavator initially, to
re-lay the entrance drive to his generator hire business premises
and, also to develop and erect new storage facilities that would
enable him to expand the number of generators he can supply,
according to the increase in demand from his customer base.
“By having my own excavator,” enthused Fred, “it gives me
much greater flexibility - and let’s face it, a lot of excavators you
get from local hire firms have seen better days and therefore
hiring is not always so cost-effective. I can easily spread the cost
of the Yanmar through my business over the next five years and it
would be a very limited annual write-off. However, it would mean
that I can maintain and take care of the machine myself, so that
it lasts a long time and is always very reliable. It also means I can
use it for all kinds of purposes to enhance my existing premises,
which will have a positive effect on my business. Hunt Forest
Group are the main dealer of Yanmar excavators in the area and
stock all necessary components and wearing parts and based on
my previous experience with them, that can offer me a level of
service that is hard to find anywhere else. The Yanmar range is
very competitively priced and has all kinds of excavators from the
small compact loader SV08 way up to the SV100 with a 10 tonne
capacity and they have earned a very strong position on the
construction market and so I feel that my investment will return
me a good dividend. Who knows, I might even consider hiring
it out or, offering my own contract service to local customers?
It’ has certainly given me a lot of potential to expand and grow
my business for the long-term. And, the back-up I get from Hunt
Forest, gives me a significant level of confidence and long-term
satisfaction.”
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