lbr2

mirrormirror.com
core message: what is important is
beautiful packaging, sustainability,
an excellent formula and a good
network.’ And now, do you have
any advice for start-ups? ‘Focus on
a single product. Many brands start
by calculating how they can reach
a million in profit with a number
of products. That method is outdated.
Today, one key product is
enough, provided it’s unique, simple
and necessary. LBR’s unique
features are the refillable leather
case, the formula and the concept:
to be the first French beauty maison
based on luxury and sustainability.’
You must be contemplating
expansion already? ‘Yes, the kickoff
combines our lipstick with our
made-to-measure lipstick service,
which allows customers to order
personal colours via an app. In the
long run, I’d like to launch skincare
as well. And why not leather
products? Swedish firm Byredo is
a good example. They started with
fragrances before adding
leather products to their offering.
A store? Possibly, but
nowadays a pop-up store is the
way to go.’
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