Mediworld MAY-JUNE 2020-Final Draft

Feature
Nissan Elimelech
CEO, Founder of Augmedics
Known to be the
most promising
digital health
technologies at
present and in the
future, Augmented
Reality has the
potential to
change healthcare,
according to
experts.
ommonly known to us as AR, the technology is used in our
Ceveryday technology such as cameras to overlay digital
transformations on to the real world. In contrast with VR (Virtual
Reality) which creates an entirely new world. AR allows us to bring the
most useful information from the digital realm into our perception of the
environment around us. In the healthcare industry, the technology is
used in many surgical systems. Today there are many nurses and doctors
interacting with AR applications every day to improve patient education
and its outcomes.
The global Augmented Reality (AR) & Virtual Reality (VR) in healthcare
market size was valued at USD 568.7 million in 2016 and is projected to
grow at a CAGR of 29.1% during the forecast period. The growing
integration of technology & digitalization in healthcare, increasing
healthcare expenditure & focus on delivery of efficient health services,
and its signi cance in training healthcare professionals are some of the
key factors driving the increasing adoption of AR and VR technologies,
according to grandview research.com.