Overview of Mergers and Acquisitions
A merger is essentially done for the aim of expansion of business unit and to broaden in every corner of the market making an entry to new segments for gaining market limelight and the acquisition is when an existing company or new company acquires the opposite company with a legal agreement is named the acquisition.
A merger is essentially done for the aim of expansion of business unit and to broaden in every corner of the market making an entry to new segments for gaining market limelight and the acquisition is when an existing company or new company acquires the opposite company with a legal agreement is named the acquisition.
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TYPES OF
MERGERS
HORIZONTAL MERGER
This occurs when two or more
companies which are in direct
competition and indulge in identical
products and markets bases, merge.
VERTICAL MERGER
This is the merger between a
company and its supplier or a
company and its customer.
CONGENERIC MERGER:
This is the merger between
companies that offer complimentary
products to the same consumer
base. This way the new company is
the expanded version of the merged
companies.
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