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Disrupt: Think the Unthinkable to Spark Transformation in
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Disrupt: Think the Unthinkable to Spark Transformation in
Your Business (2nd Edition)
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 272 pages Publisher: Pearson FT Press; 2 edition (October 8, 2015) Language:
English ISBN-10: 0133995909 ISBN-13: 978-0133995909 Product Dimensions: 9 x 5.9 x 0.8 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
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Book Description
Master a complete five-step program for identifying and executing on disruptive business
opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second
Edition combines the design industry's most powerful "disruptive thinking" and "disruptive
leadership" techniques with real business implementation discipline. Drawing on his pioneering
experience innovating at the legendary frog design (and teaching innovation at NYU Stern School
of Business), Williams shows exactly how to generate and execute on a steady stream of
disruptive strategies. Using real-world examples, Williams shows how the more unexpected an
idea, the smaller the number of competitors, and the more successful the company that brings it to
market. You'll walk through generating your disruptive hypothesis, defining your disruptive
market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution,
and persuading key stakeholders to adopt or invest in your solution. Best of all, you'll discover
powerful ways to lead disruptive thinking in a new section added to this edition: The Disruptive
Leader. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R&D
specialists, strategists, and senior executives seeking to create disruptive products, services, and
customer experiences. It offers you a systematic and proven way to redefine your company's
future, stun your industry, and leave your competitors scrambling to catch up.
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