Cyber Defense eMagazine August 2020 Edition

● Marketing and security defined the roles and responsibilities for social media and fake accounts.
Using a cross-function approach, Marketing detects an account takeover, and immediately
retakes control. They alert security to the incident.
● Sales can work with marketing and security to initiate a takedown of any fake account. Such
accounts are detected by technology that actively crawls the internet (both surface and dark)
around the clock.
● A compliance officer is notified that a message sent by a rep might contain an issue, because
compliance and sales have agreed on what channels need monitoring. The message has been
quarantined so it can be checked before it is allowed to be sent.
The Future of Security is by Design
A Security by Design framework enables enterprises to properly protect themselves, and move from a
reactive stance, where a crisis is always around the corner, to a proactive stance. Security by Design is
the only sensible approach in an era where so many business-critical tools live outside the traditional
perimeter, and modern digital risks are so numerous, complex, and sophisticated.
Security by Design is also the only sensible approach for enterprises that want to do everything they can
do to drive growth. When a Security by Design framework is properly implemented, security becomes a
driver of business success. Executives and board members can view digital security as achieving a
positive goal that helps drive business growth. Security becomes synonymous with revenue. When
properly safeguarding the organization is understood as simple financial prudence, including security at
the inception of a product or service becomes an obvious best practice. This view of security is the future.
About the Author
Jim Zuffoletti has been a founder of start-up organizations as
both an entrepreneur and an intrapreneur for the past twenty-five
years. Jim is CEO and co-founder of SafeGuard Cyber, a digital
risk protection company securing brands, VIPs, and team
members in the new world of social media and digital
communications. Jim was previously CEO and President of
OpenQ which enabled pharmaceutical, biotech, and medical
device companies to discover, regulate, and leverage the social
networks forged with outside influencers and researchers. Jim
Zuffoletti can be reached at our company website at
www.safeguardcyber.com.
Cyber Defense eMagazine – August 2020 Edition 26
Copyright © 2020, Cyber Defense Magazine. All rights reserved worldwide.