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Pan Arab Journal of Oncology - Arab Medical Association Against ...

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only 20% to 60%. Consequently, the lack <strong>of</strong> preventive care delivery translates to<br />

lost opportunities to decrease morbidity and mortality via primary and secondary<br />

prevention. Furthermore, spending time to discuss prevention with a patient was<br />

perceived by some physicians as not being a prominent element in the role <strong>of</strong><br />

doctor nor an effective use <strong>of</strong> physician time, hence, the task <strong>of</strong> prevention could<br />

be delegated to other members <strong>of</strong> the medical team.8<br />

In the case <strong>of</strong> preventive services guidelines, implementation needs to go beyond<br />

traditional dissemination and promotion efforts to recognize the added patient and<br />

clinician barriers that affect preventive care.9 These barriers include:<br />

1. Clinicians' ambivalence about whether preventive medicine is part <strong>of</strong> their job<br />

2. The psychological and practical challenges that patients face in changing<br />

behaviors<br />

3. Lack <strong>of</strong> access to health care or <strong>of</strong> insurance coverage for preventive services<br />

<strong>of</strong>fered to some patients.<br />

4. Competing pressures within the context <strong>of</strong> shorter <strong>of</strong>fice visits and lack <strong>of</strong> time<br />

5. The lack <strong>of</strong> organized systems in most practices to ensure the delivery <strong>of</strong><br />

preventive care recommendation.<br />

The physicians intellectually support the worth <strong>of</strong> primary prevention, but can<br />

not easily insert and/or rationalize it into the culture and expectations <strong>of</strong> clinical<br />

practice. Therefore, a persistent public health objective is to develop and implement<br />

strategies to overcome the barriers that deter provision <strong>of</strong> primary preventive<br />

services. A necessary goal <strong>of</strong> such strategies would be to raise the perceived<br />

worth and priority <strong>of</strong> primary prevention within the PCP community, furthermore<br />

physicians need to expand their self-perceived clinical role to take fuller advantage<br />

<strong>of</strong> their unique position to deliver primary preventive care.10<br />

Implementation Strategies<br />

The following practice strategies were recommended to help to overcome these barriers:1<br />

1. Adopt a scientifically based preventive protocol<br />

PCP should be familiar with rational screening criteria,11 together with<br />

recommendations <strong>of</strong> experts and accredited organizations like, Canadian Task<br />

Force,12 American Cancer Society13, US preventive services task force,14,15<br />

and American College <strong>of</strong> Physician.16,17 Meanwhile, they must establish an<br />

evidence-based health-maintenance protocol appropriate to their situation and<br />

benefits, with a strong preventive segment that deal with behavioral modifications<br />

and early diagnosis for the public. This protocol must contain enough flexibility<br />

to accommodate different cohorts <strong>of</strong> patients having a variety <strong>of</strong> risk factors.<br />

Meanwhile, to be applicable to a wide variety <strong>of</strong> health care situations including<br />

public hospitals, clinics, health centers, as well as group and individuals practices.<br />

2. Development <strong>of</strong> a Preventive Attitude<br />

Within the physician who in turn could translate it into educating him or her self<br />

in preventive and screening procedures. The PCP must learn to communicate with<br />

their patients in a positive, enthusiastic way to stimulate them to consider being<br />

subjected to cancer control measures and early detection plan.<br />

3. Engage the Patient<br />

Strategies must be developed to have patients as partners to share the responsibility<br />

for health maintenance. Using patient's handouts, which can stress this responsibility,<br />

and educate them about the preventive protocol. Another tool is the patient's health<br />

diaries which contain health maintenance flow charts to be filled by the patient.<br />

Recently, at higher technical level portable personalized computer smart cards<br />

which are shaped like credit cards, can contain the patient's medical record data.18<br />

4. Institutionalize Prevention & Early Detection<br />

It means committing time and resources to ensure prevention occurs on a regular<br />

basis for all patients. This strategy is the most important and is the one many<br />

practices are reluctant to do. Using clear simple guidelines and accurate easy<br />

methodology for ensuring periodic evaluation feedback. While, it is mandatory<br />

to identify a coordinator and/or auditor responsible for ensuring integrity <strong>of</strong> the<br />

health maintenance tracking system and give feedback about PCP compliance<br />

with the recommended practice.<br />

5. Time Management19<br />

Time saving can be achieved by performing only proven health maintenance<br />

procedures, as well as keeping an organized record system, but these steps alone<br />

may not be enough. The incorporation <strong>of</strong> physician assistants and the use <strong>of</strong><br />

paramedical staff, and nurse practitioners as members <strong>of</strong> the team can be very<br />

helpful.<br />

The Role <strong>of</strong> Cancer Prevention in Practice<br />

Cancers occur not as a sudden catastrophic events, but rather as a the result <strong>of</strong> a<br />

complex and long-evolving process. Carcinogenesis can take decades to evolve<br />

completely, providing time and opportunity to intervene to stop or to reverse its<br />

progress either before the clinical appearance <strong>of</strong> cancer or at its earliest stages. Due<br />

to to the continuing burden, public health interventions have focused on prevention<br />

and early detection to reduce cancer incidence and mortality.20<br />

Behavior change is a difficult task for both patient and PCP. Physicians believe<br />

that implementing patient behavior change required changing the patient's<br />

mindset, yet significant barriers were related to physicians themselves.21 They<br />

acknowledged their lack <strong>of</strong> training, knowledge, and skill in behavior change<br />

process and recommendation conveyance. With participation <strong>of</strong> both patient and<br />

PCP about cancer, in addition to the development <strong>of</strong> a strong preventive attitude,<br />

the stage will be set for the long term appropriate prevention and early detection<br />

implementing strategy. For most individuals who are not symptomatic for cancer<br />

and in good health, unless a physician suggests their participation in a prevention<br />

study, they are likely to remain unaware <strong>of</strong> this option.<br />

As cancer prevention has matured and proved its role in the science and practice <strong>of</strong><br />

oncology. The American Society <strong>of</strong> Clinical <strong>Oncology</strong> (ASCO) has strengthened its<br />

commitment to cancer prevention by establishing its Cancer Prevention Committee<br />

(CAPC) in 2002. With the major objectives are to improve preventive interventions,<br />

expand these efforts globally, also to collaborate with FDA on regulatory issues<br />

involved with preventive drug development.6 Another positive mark, was<br />

publication <strong>of</strong> the comprehensive Institute <strong>of</strong> Medicine report, which <strong>of</strong>fers<br />

recommendations to increase the rates <strong>of</strong> adoption, the reach, and the impact <strong>of</strong><br />

evidence-based cancer prevention and early detection interventions.8<br />

Since cancer can be caused by a variety <strong>of</strong> different factors and may develop over a<br />

number <strong>of</strong> years, therefore some risk factors can be controlled. Choosing the right<br />

health behaviors and preventing exposure to certain environmental risk factors<br />

can help prevent the development <strong>of</strong> cancer. For these reasons, it is important to<br />

follow national trends to monitor the reduction <strong>of</strong> these risk factors which focus<br />

on national trends data from two major groups <strong>of</strong> risk factors: Behavioral and<br />

Environmental factors.22<br />

I. Behavioral Factors<br />

Scientists estimate that as many as 50–75 percent <strong>of</strong> cancer deaths are caused by<br />

human behaviors such as smoking, physical inactivity, and poor dietary choices.<br />

Major reduction in cancer incidence are possible through improved nutrition,<br />

physical activity, and avoidance <strong>of</strong> tobacco products. The latter being the only<br />

www.amaac.info <strong>Pan</strong> <strong>Arab</strong> <strong>Journal</strong> <strong>of</strong> <strong>Oncology</strong> | vol 3; issue 1 | March 10 < 89

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