JIN ZHOU

JIN
JIN ZHOU
MOST OF THE TIME, “WHY” IS THE SOLUTION
LANGUAGES
- Native Mandarin
- Fluent English
- Basic French
DIGITAL MARKETING SPECIALIST
STARBUCKS CHINA OCT 2018 – NOV 2019
- Responsible for the optimization and circulation of weekly and monthly
KPI reporting.
- Design and execute Marketing campaigns on Alibaba channels and
negotiating commercial budgets with Alibaba teams; optimize ROI
through the allocation of resources to the most effective channels.
- Provided persuasive reports to assist in internal decision making, such as
promoting bundle deals during both breakfast and lunch that improved
weekday sales.
- Analyzed and refined customer segmentation with hourly data to suggest
different promotion impacts on traffic and developed UV/Coupon toolkits
that are various for different regions and days.
- Worked closely with cross-function teams to assure brand image and
public impacts.
- Proactively immersed with category team to better understand the
product performance and lead venders to plan monthly product focus
and creative retouching.
MARKETING INSIGHT SPECIALIST (CRM)
TILLYS (CALIFORNIA · US) - APPAREL AUG 2016 – SEP 2018
- Responsible for segmenting and targeting customers on direct channels
to improve customer retention and profitability.
- Managed and developed campaign analytics for over 10 million
customers to improve both customer journey and increase the
repurchase rate.
- Identified key trends for pillars across different regions based on
customer behavior.
- Developed and implemented a CRM framework of recency, frequency,
and monetary value.
- Assisted the e-commerce team to set up the Finance forecast SOP and
Marketing budgeting template.
TEL: E-mail: LinkedIn:
+86 (186)4047-3967 jz.jinzhou@gmail.com https://www.linkedin.com/in/jin-zhou-47a8b4170/