Pottery Avenue Intro 21 Aug 20

Dear Twila
Ken J Kangal asked me to send you some information about our business and products.
Perhaps the place to start is with my background. I have a long history of creating first to market
propositions, primarily technologies. Generally, developing something brand new delivers good
margins and ensures people are curious about the product, making a business launch far easier. From
my perspective doing something that has never been done before is interesting, nowadays this is
what drives me.
Amongst other things my teams and I have previously developed a radiation detection system
(radiometric) for the nuclear sector. Originally the technology was developed for Fukushima, it is
now licenced and used across the world, it is still the only system available. We created a stereoscopic
imaging system which we sold to the US Federal Rail Administration. Developed two technologies
for the renewable energy industry, finally selling the business in 2016 which had offices in London,
Boston, and Hamburg. The world’s first tactical ball, the first connected car system, and now
cordless lamps are also on the list of our endeavours.
Having developed 16 first to market ‘things’ my family and I have created our own ecosystem of
talent in the businesses we currently own. This means we have the financial and human resources to
drive our businesses without third party influence.
Alexander Joseph is a family run business, we created the technology we use and have a series of
patents pending, you will see more information about our technology in the following pages. This
means Alexander Joseph are the world’s only luxury cordless lamp maker.