ZEIT Magazin Ratecard 2013 - IQ media marketing

Title profile – ZEITmagazin
ZEITmagazin is published weekly and enclosed in
every copy of DIE ZEIT, creating an attractive highcoverage
magazine platform for German readers.
ZEITmagazin recorded coverage of 1.48 million
readers, putting it ahead of SZ magazin (1.06 million
readers).
Awards:
Readership data – ZEITmagazin
Content
Publisher‘s data
As the AWA 2012 survey impressively confirms, ZEITmagazin
provides advertisers with a direct line to a
top-flight target group. Its readers are extremely well
educated, hold down top jobs and belong to the group of
high earners. They are high-consuming individuals with
the requisite high purchasing power. more than one in
Gender
men 52
49
women 48
51
Age
30 – 59 years 49
49
Household net income
€ 3,000 and more 56
35
Education
degree 48
14
Occupational groups
Top management,
25
man. executives
13
Socio-economic status
high (level 1-2) 61
23
level 1 (high) 37
10
readership structure ZEITmagazin in %, Base 1.483 million readers
Structure population overall in %
The DIE ZEIT universe Title profile
Readership data
Publication dates Basic rates
Technical data
two readers describe their financial situation as good
to excellent. Accordingly, their product preferences
are geared towards luxury and quality. ZEITmagazin
puts you in touch with opinion leaders and multipliers
who have wide-ranging interests and who set their
own trends.
Consumer style
luxury-oriented 23
9
mainly quality-oriented 34
21
design-oriented 23
18
mobile cosmopolitans 40
17
Innovation oriented
innovators 18
5
Trendsetter 22
9
Technology oriented
TAPs (technically
advanced persons)
13
12
Eating habits
Connoisseurs, gourmets 24
12
Opinion-leader
multipliers with
strong personality
ZEITmagazin ratecard no. 7, effective Jan. 1, 2013
In ZEITmagazin, readers can find emotional, personal
and vibrant journalism of the very highest
quality, characterised by variety, high standards
and intellectual value. Every week, ZEITmagazin
is a key source of information and entertainment
geared towards the high journalistic standard
readers are accustomed to from DIE ZEIT, helping
them to find their bearings in the modern world.
In this way, the magazine ideally complements the
parent newspaper.
The exciting reports, unusual profiles, exclusive
interviews and intelligent columns are what make
ZEITmagazin so successful and a true “one-ofa-kind”.
The selected topic mix from the worlds
of society, politics, culture, fashion, design, joie
de vivre and lifestyle is extremely popular with
readers and is backed up stylish visuals as well
as appealing and impressive photo and fashion
spreads.
Driven by consistent quality and a varied topic mix,
ZEITmagazin reaches a high-performing and opinionleading
readership with discerning tastes every
week – which also makes the magazine a highly
attractive environment for advertisers.
50
25
4
Source: AWA 2012
Base: German-speaking population 14 years and above
International sales offices
and representatives