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[Pdf]$$ Contagious Why Things Catch On [R.A.R]

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[Pdf]$$ Contagious: Why Things Catch On [R.A.R]

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[Pdf]$$ Contagious: Why Things Catch On [R.A.R][Pdf]$$ Contagious:Why Things Catch On[R.A.R]DescriptionWhy do certain products and ideas go viral? Dynamic young Wharton professor JonahBerger draws on his research to explain the six steps that make products or ideascontagious. Why do some products get more word of mouth than others? Why does some onlinecontent go viral? Word of mouth makes products, ideas, and behaviors catch on. It's moreinfluential than advertising and far more effective. Can you create word of mouth for your productor idea? According to Berger, you can. Whether you operate a neighborhood restaurant, acorporation with hundreds of employees, or are running for a local office for the first time, the stepsthat can help your product or idea become viral are the same. Contagious is filled with fascinatinginformation drawn from Berger's research. You will be surprised to learn, for example, just howlittle word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and DanGilbert, and sold in nine countries, this book is a must-listen for people who want their projects andideas to succeed.

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