David's Full CV - david foggin

Summary 

Curriculum Vitae: David Foggin 

Spital Farm | Thirsk Road | Northallerton | North Yorkshire | DL6 3SA 

E: davidfoggin@me.com | T: 07595 90 2626 H: 01609 778 222 | Skype: davidafoggin.saviio 

I am a successful “hands-on” energetic sales leader. I share what works for me with other large organisations by 

selling my advice and processes to help them succeed in sales. I passionately believe in the ‘trusted advisor’ sales 

philosophy and have direct experience at “C” level B2B in the IT and Services sector in the UK and internationally. 

Described by my clients as a “polymath with passion”, I am the creator, IP owner and salesman of an online tool that 

predicts how people will succeed when working together. Translated into 13 languages and in excess of 12,000 

survey-takers to date, Saviio MAPs is being used by blue-chip and SME organisations in Europe, Scandinavia, MEA 

and China when recruiting, reorganizing or coaching individuals and teams to produce improved results. Client 

praise: http://davidfoggin.com 

2005 – 2012 

Saviiometrics Limited www.saviio.com 

Founder and MD 

Saviiometrics is a boutique consulting and training company that identifies and understands the key success factors 

when people work towards common goals. Creating training courses and tools, Saviiometrics specializes in Trusted 

Advisor Sales Programs and Sales & Marketing Strategies. Recent examples of significant contracts include: 

Web Marketing Group (SEO Services) – Consultant to the CEO (Nov 2011 – May 2012) 

Task: To help the board redefine the direction and vision for sales people. Then to implement the Trusted 

Advisor Sales approach and “by personal example hands-on” of sales staff to improve average order lifetime 

value, retention and productivity. 

Results: Improved performance of sales (Nov Sales: £115k growing to Apr £362k, May £700k) - directly 

attributed to applying the Trusted Advisor Sales Philosophy. www.wmg.uk.com 

SAM Headhunting – Consultant to the Board (2008-2011) 

Task: Provide a Sales & Marketing and Branding Strategy. SAM Headhunting has implemented globally the 

Trusted Advisor Sales Philosophy and Saviio MAPs as a strategic differentiator when selling to clients and 

recruiting candidates in their chosen markets. www.sam-int.com 

MezzoFilms– Consultant Head of Sales (2007-2009) Task: (1) Establish the overall business plan, vision, 

mission and specification for a cloud-based learning management system and portable content deliver 

platforms for e-learning content. (2) Propose, Sell and Deliver. (3) Recruit sales staff. 

Results: £250k sales within 7 months to Public and Private Sector clients and the NHS. Sales staff are now 

in place and succeeding in a sustainable business for Mezzo Group. www.training-pod.com 

2000 - 2005 

Intension Ltd. 


I formed Intension Ltd, following the successful sale of my previous company to OMNICOM. Intension provides 

“trusted-advisor” services at board-level, specializing in aligning the organizational culture with desired outcomes, 

sales and CRM processes. Significant clients include: 

Accenture. I sold and implemented sales methodologies and CRM processes so that Accenture could 

mobilize a team of account managers within the NHS (NpfIT) program. This involved selling at Partner level 

and deployment at all levels to enable Accenture to create additional £5m sales revenues within the NHS. 

The Chief Executive, Liverpool Victoria. My role was to advise the CEO and Board on how to implement 

significant sales and marketing process and behavioural changes, working with the Board to generate and 

retain more customers and improve IFA referrals. I implemented culture measurement diagnostics to provide 

hard evidence linking behaviour with results and leveraged urgent action by providing the business case to 

change. 

June 2012 Page 1 of 3




The Chief Executive, IS Integration (now Applabs). My role was to provide a single sales methodology 

across the organisation, supported by CRM systems. I achieved the project goal by implementing 

Salesforce.com using a consultative diagnostic sales approach with the staff (to help them build their own 

case for change), board meetings, workshops and facilitation. The solution enabled account directors to 

improve sales, better serve their clients, identify and track revenue opportunities, improve the accuracy of 

forecasting whilst significantly reducing the time to prepare reports. Shortly after this assignment, IS 

Integration successfully sold their company to Applabs, the Global systems-testing organization. 

The Chief Executive, NHS Estates. My role was to prepare and implement a sales strategy for NHS 

Estates to sell and promote its’ services internally: (NHS construction and facilities management programs, 

including PFI new- builds) and externally: (Governments and Health Directorates around the World). To 

achieve this task, I implemented Salesforce.com and liaised with senior civil servants, government ministers 

and NHS Board members. NHS Estates increased its’ consulting service revenues at home and abroad by 

over 300% within 12 months and is now operating within the Department of Health following Government 

policy changes and reorganization. 

1991 – 2000 

Disruption Ltd. 


Founded and sold Disruption Ltd (a training and culture change consultancy) to OMNICOM – the US media group. I 

was a contributing author to “Beyond Disruption” Jean-Marie Dru – how disrupting an organizations’ conventions and 

assumptions provides new insights to help unlock organizational value. Examples of significant contracts include: 

We secured a contract (£1.1m) with Bass Taverns to design and deploy MS Office training in 2,500 outlets 

over a 9 month schedule, winning an IT Training award. 

We were contracted by Nestle UK to implement major leadership change programs that enabled Nestle to 

compete for evolving market categories. 

We implemented a leadership program (The Seven Habits of Highly Effective People) for 260 senior 

managers within Mars Confectionery resulting in securing new business from DSG - by reputation - from 

Euan Sutherland (Mars, DSG, Superdrug now COO, Kingfisher Group plc.). 

We were contracted by Coors Brewers as the preferred provider of the following training programs: 

Leadership Development, Coaching & Influencing, Strategic Selling – all of which include providing software 

processes to manage and track KPI’s and ROI. 

I led the national launch of the NHS “Better Hospital Food Program” and prepared all NHS Trust Boards to 

embrace the Government policy changes. Loyd Grossman and six ‘master-chefs’ became the public face of 

the program whilst I helped create a communications strategy to win the “hearts and minds” of all interested 

parties to ensure a successful transformation. In pursuit of this outcome, I appeared on live television, 

interviewed and challenged key “thought-leaders” and encouraged spin-free authenticity to help our 

message stick. 

I was the Interim MD for J.F. Hillerbrand, Denmark - a Frankfurt-based global wine & spirits shipping 

organisation - appointed by the main board following disruptive local management. I successfully established 

a constructive culture, introduced sales and CRM processes which had an immediate positive impact on 

results, customer relations and staff confidence. Established a new office in the Western Cape, South Africa 

for J.F. Hillerbrand, and secured contracts with KWV. 





1988 – 1991 

The World Student Games - Sheffield 

Sales & Marketing Director 

Responsibilities and successes included attracting cash sponsorship (£11m), TV coverage (22 countries) and Royal 

Patronage (HRH, The Princes Royal) to financially underpin the World Student Games in Sheffield (1991). The role 

was complex and had three prime responsibilities: 

(1) creating and executing the sales and marketing strategy; 

(2) resourcing the implementation; 

(3) communication with all interested parties. 

Apart from main board meetings, I reported regularly to the Sports Minister, local politicians (Rt Hon Richard Caborn, 

MP and Clive Betts, MP and The Sports Council and British Olympic Association (Sir Arthur Gold). The Games was 

successfully staged in Sheffield,1991 – leaving a legacy of sporting infrastructure. 

1986 – 1988 

Nixdorf Computer 

Branch Manager 

My role was to establish Nixdorf Computer in Leeds - from scratch. This involved leasing office premises, fitting out, 

recruiting 20 sales people, a team of software and support personnel whilst achieving the profit and revenue 

objectives. The Leeds branch gained rapid acclaim by achieving its targets each quarter – in excess of £1m per 

quarter. 

1983 – 1986 

NCR Corporation 

Branch Manager, Jeddah & Riyadh KSA 

Managing a team comprising 12 different nationalities, I implemented the first formal sales process into the 

organisation (Huthwaites’ SPIN model) and went on to become the only branch within the MEA Region to 

consistently achieve its revenue and profit targets. After 18 months, I was promoted to manage the Riyadh branch 

and assume personal responsibility for the Ministry of Finance account – (worth US$5m per year) 

Training Programs I have attended and or delivered*: 

Harvard Business School – Executive Summer School (Organizational Change and Leadership) – Prof John 

Kotter. 

Huthwaite (USA) – SPIN selling* 

The Arbinger Institute - Train the Trainer – Leadership Coaching* 

Covey Leadership Center - Strategic Selling* (Mahan Khalsa); Principle Centered Leadership*; The Seven Habits 

of Highly Effective People* 

Richard Bandler & Associates – NLP Master Practitioner program* 

Ken Blanchard – Situational Leadership* 

Salesforce.com – Certified consultant* 

Education 

University of Leeds (TASC) 1973 – 1976 Certificate in Education (B.Ed.) – Psychology & Sports Science 

Harvard Business School Summer 2000 Executive Summer School – Organizational Culture & Leadership (Prof J. 

Kotter) Six Sigma, W Deming 14 points, Warren Bennis, John Kotter 

Personal Interests: Family activities, live music, cycling, playing piano and saxophone, vanity cooking! 

References: Contact details provided on request. 

Andy Ball, Partner, Accenture 

Dennis Engel, CEO, The Web Marketing Group 

Mark Platts, MD, MezzoFilms

David's Full CV - david foggin

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