[PDF] D.O.W.N.L.O.A.D The Package Design Book 2

The Package Design Book 2 (VARIA)
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The Package Design Book 2 (VARIA)
BOOK DETAIL
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business account Series: VARIA Hardcover: 432 pages Publisher: TASCHEN; Mul edition (January 30,
2013) Language: English ISBN-10: 3836529688 ISBN-13: 978-3836529686 Product Dimensions: 9.7 x 1.5
x 10.2 inches
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Book Description
All wrapped up: An international roundup of contemporary packaging design Packaging is a
highly underrated art form. As the first thing a consumer sees when looking at a product, the
packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package
by presenting awards to designs from around the world. Designers compete in five main
categories—beverages, food, body, luxury, and other markets—and no fewer than 44 subcategories.
Featuring a selection of over 400 works from 30 countries, this book brings together
all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in
every form of packaging. Readers will discover, through introductory essays, product descriptions
and plenty of images, what drives design industry leaders and agencies behind these creations
which are so much part of our everyday lives. This well of inspiration is not just aimed at design
and marketing professionals but anyone with an interest in the creative process of packaging.
Text in English, French, and German

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