Sprout-Social-Media-Marketing-Guide-gated

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04Create engaging contentOnce you’ve involved the right stakeholders, department and networks, it’s time tostart building engaging content for your social channels. This content—whether avideo, tip sheet or simple Tweet—should all ladder up into your businessobjectives.Videos• How-to videos can be a proactive approach to social customer care—answeryour customers’ questions before they’re asked.• Behind-the-scenes videos give your audience a sense of your company cultureand brand personality.Guides• Position your organization as a thought leader and elevate your brand bydeveloping engaging content that speaks to your customers.• Guides should cater to your target audience, ensuring you’re adding value.09
Infographics• Internal or external data can be turned into a beautiful, insightful infographic.• When done right, infographics can be some of the most socially shared piecesof content, so make them engaging and resourceful.What content can you create with full forceand frequency? Videos Photos Ebooks Webinars Blog posts Infographics White papers Case studies10
Page 1 and 2: 7 Steps to create a winning socialm
Page 3 and 4: 01Ensure social goalssolve challeng
Page 5 and 6: 02Extend efforts throughoutyour org
Page 7 and 8: job postings, social is a useful to
Page 9: But how can Facebook contribute to
Page 13 and 14: Social sentimentDon’t wait for co
Page 15 and 16: 07Track, improve and marketyour eff
Page 17: Social Media Engagement,Advocacy &

Sprout-Social-Media-Marketing-Guide-gated

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