This Is London 4 September 2020

CANYON LAUNCH THE NEW
PRECEDE:ON E-BIKE
Canyon, one of the world’s leading
manufacturers of road, mountain,
triathlon, fitness, urban and kids’ bikes
as well as modern e-bikes, have
launched the Precede:ON, a new urban
e-bike that is ready to make an
immediate impact on how people move
around the city. The Precede:ON is set to
be the most-equipped, stylish e-bike
available to date. Thanks to its striking
carbon frame, it has already won the
2021 German Design Award, but the
aesthetic of the bike only scratches the
surface. The powerful Bosch motor and
battery are seamlessly incorporated into
the frame and the cockpit follows suit.
With no visible cables or wires, the
built-in Bosch Kiox display and specially
integrated brake levers – designed in
collaboration with TRP – make the
unified handlebar and stem the first of
their kind. A bright Supernova light
system, strong aluminium fenders, a
kickstand and a robust rear rack with the
Ortlieb 3.1 quick lock system all come
pre-installed on the bike.
In addition to the launch of the
Precede:ON, Canyon have also unveiled
its vision for the future of urban mobility
with a unique futuristic concept vehicle.
The concept vehicle is not just a unique
vision for the future of urban mobility,
it lays the groundwork for the German
brand’s progressive forward direction.
The futuristic vehicle represents the
potential expansion of Canyon’s new
‘City & Trekking’ portfolio. In order to
create better mobility for the world of
tomorrow, Canyon is striving to create
bicycles and forward-thinking concepts
that enable urban dwellers to seamlessly
move between roads and bike
infrastructure alike. Vehicles with space
to transport children or larger luggage
that also offer protection from the
elements.
Canyon founder Roman Arnold
comments: ‘Cities are changing. New
and exciting visions of urban spaces are
being laid out, but for real transformation
to occur there needs to be a catalyst – a
driving force that ensures the next few
decades result in more than just a few
minor tweaks. As one of the bike
industry’s leading innovators and the
number one direct-to-consumer brand in
the world, Canyon has already had a
substantial impact on the world of
cycling. With that reputation comes a
responsibility to take risks and lead the
way on urban mobility. Canyon has an
idea for where the future of urban transit
is headed and believe that they can make
it better. That’s why we’re not just taking
one step towards the future – we’re
making a leap.’
SWEATY BETTY LAUNCHES NEW
HIKING COLLECTION
With many embracing the staycation
this year, there’s never been a better
opportunity to pull on your hiking boots
and explore the great outdoors. Not only
is hiking a great form of exercise,
immersing ourselves in nature is also
shown to decrease stress, clear the mind
and increase our serotonin levels, for an
extra little boost of happiness.
As we get out into nature and
embrace the therapeutic benefits of fresh
air and physical movement, Sweaty Betty
have created the perfect kit to match.
Effortlessly combining fashion, fitness
and stylish prints, their first ever hiking
collection has been designed using
high-quality and technical fabrics, to
make women feel confident and
empowered on every adventure.
Alongside the clothing range, the
brand has also designed a selection of
hiking accessories, including a water
resistant backpack, which conveniently
packs down into a mini bag, as well as a
water resistant bum bag. Both bags are
complete with waterproof zips and
feature multiple pockets for all your
hiking necessities.
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