PDF eBook Made to Stick Why Some Ideas Survive and Others Die PDF EBOOK DOWNLOAD

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Step-By Step To Download this book:Click The Button "DOWNLOAD"Sign UP registration to access Made to Stick: Why Some Ideas Survive and Others Die &UNLIMITED BOOKSDOWNLOAD as many books as you like (personal use)CANCEL the membership at ANY TIME if not satisfiedJoin Over 80.000 & Happy Readers.PDF eBook Made to Stick: Why Some Ideas Survive and Others Die PDF EBOOKDOWNLOAD
PDF eBook Made to Stick: Why Some Ideas Survive and Others Die PDF EBOOK DOWNLOADPDF eBook Made toStick: Why Some IdeasSurvive and Others DiePDF EBOOKDOWNLOADDescriptionMark Twain once observed, "A lie can get halfway around the world before the truth can even get its bootson." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulateeffortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, andothers) struggle to make their ideas "stick". Why do some ideas thrive while others die? And how do weimprove the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chipand Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideasthat stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the"Velcro Theory of Memory", and creating "curiosity gaps". In this indispensable guide, we discover thatsticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons onsportsmanship, to a new-product vision at Sony) draw their power from the same six traits. Made to Stick isa book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories(and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a pointabout stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary schoolteacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and oftensurprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we canapply these rules to making our own messages stick.

PDF eBook Made to Stick Why Some Ideas Survive and Others Die PDF EBOOK DOWNLOAD

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