Omar Abou Nader - Education Portfolio 2020

04
AL JURF
CUSTOMER EXPERIENCE
employer woods bagot
client imkan
location abu dhabi, uae
sector commercial
PROJECT RESPONSIBILITY
In this unique & challenging project I had the opportunity to
lead the project from concept to realization, working on a tight
schedule with a multi-disciplinary team of designers, contractors
and client representatives in order to deliver. In this fast design
& build exercise, I was agile in working on the drawing board,
presenting to the client, coordinating with contractors and finally
ensuring site work accuracy.
PROJECT DESCRIPTION
Nestled between Abu Dhabi and Dubai, Aljurf lies along one of
the most pristine coastlines in the Emirates - Sahel Al Emarat.
Building on the vision of Sheikh Zayed, this destination offers a
tranquil retreat for people seeking an escape from the city life and
wanting to immerse themselves within nature. Featuring coastal
ranches and chalets amongst lush green forestry, this destination
is also home to indigenous birds and animals. It is a stunning place
that holds on to the past, with a promise for the future.
Al Jurf Customer Experience sets the scene for this 200 hectares
masterplan comprising of a restaurant and a beach club that
highlight the built and natural assets of the site, offering a unique
user experience.