Diamond World (DW) July - August 2020
Diamonds Will be Important Till Love Is. Industry affirms the emotional power of diamonds have & suggests changes to scale newer heights| Will you Marry Me? in the U.S. is being said with BIGGER diamonds. And lot more in the New Issue of Diamond World.
Diamonds Will be Important Till Love Is. Industry affirms the emotional power of diamonds have & suggests changes to scale newer heights| Will you Marry Me? in the U.S. is being said with BIGGER diamonds. And lot more in the New Issue of Diamond World.
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Design stuDio<br />
that speaks to them directly.<br />
How important do you think it<br />
is for a jewellery designer to be<br />
abreast with trends?<br />
Nicole: While it can be really fun<br />
to play with trends, I think it is more<br />
important to create pieces that stand<br />
the test of time.<br />
What kind of jewellery is most in<br />
demand these days?<br />
Kim: People love anything that can<br />
be customized! Our signet rings are<br />
extremely popular.<br />
Every brand has its own sense<br />
of aesthetic. And people on the<br />
other have their own preferences.<br />
Your brand doesn’t cater to massproduced<br />
jewellery, each piece<br />
is unique. How do you find the<br />
balance of satiating your own<br />
creative desire while giving clients<br />
what they want?<br />
Kim: We’ve been able to create a robust<br />
custom business that really allows us<br />
to work one-on-one with clients and<br />
create their dream pieces. This allows<br />
us the freedom to put our stamp on the<br />
core collection, but then take that vibe<br />
and help clients imagine engagement<br />
rings or other one-of-a-kind jewellery<br />
Where do you think luxury fashion<br />
jewellery stands in the market<br />
today, amidst consumers and what<br />
does the future for this market<br />
look like?<br />
Kim: We’ve seen that people are still<br />
purchasing fine jewellery even during<br />
the pandemic — customers want things<br />
that have innate value and that they can<br />
hold on to long after all of this is over.<br />
How are you weathering these<br />
unprecedented times – as a brand,<br />
please give our readers a few tips<br />
to cope.<br />
Nicole: We’re just trying to lean into the<br />
time with our families, knowing that we<br />
won’t get this time back with our young<br />
children. We’ve also used it as time to<br />
design and explore some concepts that<br />
we didn’t have time to fully flesh out<br />
back when we were too busy.<br />
In your experience of travelling,<br />
which country do you find most<br />
inspiring for your line of work and<br />
why?<br />
That’s a tough question! We both<br />
love to travel and miss it terribly right<br />
now. Italy is one of our favorite places,<br />
though! You cannot help but be inspired<br />
by its beauty and history.<br />
DiamonD WorlD | july-august <strong>2020</strong> | 83
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