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September 27, 2020<br />

NIGERIA @ 60<br />

What Impact?


7<br />

HAPPINESS<br />

4 Cover: Nigeria @ 60:<br />

What Impact?<br />

6 Sexmatics: Owning Your<br />

Sexuality Wellness<br />

CELEBRATION<br />

3<br />

7<br />

3<br />

IN THIS ISSUE<br />

email: <strong>allure</strong>fortheworld@vanguardngr.com<br />

Fashion : Independence Day Style<br />

Beauty : Iconic Hair Styles Through<br />

The Years<br />

8<br />

27 SEPTEMBER 2020<br />

8 Instagram Moments<br />

WELCOME...<br />

Marilyn Monroe knew<br />

exactly what she meant when<br />

she asserted in the now famed<br />

quote: “Diamonds are a girl’s<br />

best friend.” No gemstone<br />

contains as much <strong>allure</strong> and<br />

fascination as does Diamond.<br />

Aside their sparkling<br />

attribute, Diamonds also have<br />

unique desirable qualities such<br />

as strength, regularity, brilliance<br />

and durability.<br />

This rare gemstone is the symbol of our nation’s<br />

Independence Celebration this year, themed<br />

“Together”<br />

While we look to find the sparkle in our own<br />

diamond, we can only pray and petition heaven to<br />

help a nation polarised along ethnic and religious<br />

lines to stand together. How well have we fared as a<br />

people?<br />

Here in Allure, we sought to know the impact of<br />

60 years of independence on Nigerians, especially<br />

the youth, often described as the future of the nation.<br />

Pg 4-5<br />

As we reminisce on 60 years of Independence,<br />

we take a look at some iconic hair styles, pg 7; and<br />

show you how men can<br />

incorporate green in their<br />

dressing. Pg 3.<br />

Happy Independence Day in<br />

advance!<br />

J . E<br />

Jemi Ekunkunbor<br />

lookposh2017@gmail.com<br />

08052201126<br />

Quotes<br />

“Sometimes it is the<br />

little things that make<br />

the biggest<br />

difference”.<br />

- David Beckham<br />

“To have once been a<br />

criminal is no disgrace.<br />

To remain a criminal is<br />

the disgrace”.<br />

- Malcolm X<br />

“When there is no<br />

enemy within, the<br />

enemies outside<br />

cannot hurt you”.<br />

- Winston Churchill<br />

“No man is rich<br />

enough to buy back<br />

his past”.<br />

- Oscar Wilde<br />

6<br />

EDITOR<br />

JEMI EKUNKUNBOR<br />

ASST. EDITOR<br />

YEMISI SULEIMAN<br />

REPORTER<br />

Josephine Agbonkhese<br />

COPY EDITOR<br />

DODOIYI WILLIAM-WEST<br />

PHOTO<br />

OSCAR OCHIOGU<br />

(08034746487)<br />

TEAM<br />

CONTRIBUTORS<br />

LINDA ORAJEKWE<br />

ADESUWA<br />

EWOIGBOKHAN<br />

BAMIYO ISELEMA EMINA<br />

LAYOUT / DESIGN<br />

OLAYIWOLA AJAGBE<br />

HEAD OF PRODUCTION<br />

CHARLES KAMMA<br />

HEAD MARKETING<br />

JANET NAJOMOH<br />

(08037156911)<br />

Printed and published by Vanguard Media Ltd<br />

Vanguard Avenue Kirikiri Canal; P.M.B 1007 Apapa, Lagos.


FASHION<br />

Independence Day Style<br />

By - Linda Orajekwe<br />

In four days, Nigeria will turn 60 as an independent nation. In celebration,<br />

Nigerians will turn out in their numbers clad in pieces that will make<br />

people green with envy. This year, we are looking out for our men.<br />

Here are five ways you can infuse green to your look on Independence<br />

Day to help you stand out and shine.<br />

ACCESSORISE RIGHT:<br />

If green cannot make it to the major part of your look,<br />

they can beautifully complement the major part by<br />

coming in form of accessories such as; your socks,<br />

customised wallet, wristwatches, or green crested<br />

cufflinks. For the sock, although covered by your<br />

pant, whenever you sit or walk around, you’ll<br />

remember what day it is and how patriotic you are.<br />

CORPORATE LOOK:<br />

First thing first, Let’s make it known that Independence<br />

Day, which is October 1st is a Thursday, so while selecting<br />

your clothes for the week, ensure you’re intentional with<br />

the green on Thursday.<br />

One way to infuse green to your Thursday corporate<br />

look is through your tie. This is you doing<br />

necessary enough to be classy but not too much<br />

to be seen as an overachiever.<br />

GO CASUAL:<br />

If corporate style is not for you on Thursday, then<br />

a casual look to try is a green tee with possibly<br />

white graphics on it. Wear this with denim and a<br />

jacket to get the corporate look. This look can be<br />

transformed into pure casual after work by taking<br />

off the jacket and celebrating Independence Day<br />

with your full chest.<br />

SNEAKERS:<br />

If you’re in an industry that is<br />

flexible with their dress code,<br />

this is the day to rock those<br />

green sneakers you’ve not seen<br />

the perfect place to rock them<br />

to. This will go well with an allwhite<br />

look, and no, you will not<br />

be doing too much as white is<br />

not the dominant colour of the<br />

Nigerian flag.<br />

EBUKA OBI-<br />

UCHENDU<br />

September 27, 2020 / 3


INTERVIEW<br />

Nigeria@<br />

What Impact?<br />

Words By -Yemisi Suleiman<br />

As Nigeria gets ready to celebrates 60 years of Independence on<br />

Wednesday, October 1, Allure spoke with personalities from<br />

different sectors of the economy on the impact of the last 60<br />

years on their industry and the lives of the youths in particular. Here is<br />

what they said:<br />

A Period of Mixed Fortunes<br />

Dr. Joe Okei-Odumakin, President, Women Arise<br />

and Centre for Change<br />

Sixty years of Independence is a period of mixed fortune for us as<br />

Nigerians. It is a period that has witnessed several gains and numerous<br />

challenges. For 60 years, Nigerians have had to deal with loads of leadership<br />

challenge and economic crisis while, at the same time, the battle for the<br />

enthronement of democracy has been fought and won.<br />

As for us in the Civil Society, it’s been years of consistent struggle for<br />

democracy, human rights and social justice. We have continued to demand for<br />

an improvement in the life of the average Nigerian, and all these are<br />

continuous demands that no administration in Nigeria has been able to<br />

actualise. For the youth, it is not yet Uhuru, as they keep battling with<br />

increased unemployment, poverty and insecurity. It is hoped that the Nigerian<br />

state, will take a critical look at the challenges of the past 60 years, in building a<br />

future that guarantees prosperity for all Nigerians.<br />

4<br />

/ September 27, 2020<br />

Government Has Been Huge in the Industry<br />

Amaju Pinnick, President,<br />

Nigeria Football<br />

Federation<br />

The tremendous support and<br />

assistance of the government towards the<br />

sports sector in Nigeria in 60 years of the<br />

country’s independence, has been<br />

responsible for the giant strides that the<br />

football sector has made within the period.<br />

Government has been huge in the<br />

industry; building and maintaining<br />

infrastructure, funding of the national teams<br />

and performance rewards which has over<br />

the years, served as incentive for future<br />

generations of footballers. This<br />

encourages them to serve with zeal, and<br />

the spirit of patriotism when taking the pitch<br />

against opposition from other countries.<br />

This support has seen the national<br />

teams win various laurels over the decade,<br />

with the Super Eagles taking three Africa<br />

Cup of Nations titles and featuring at<br />

several editions of the FIFA World Cup and<br />

the Super Falcons winning 9 of 11 editions<br />

of the Women Africa Cup of Nations<br />

amongst others.<br />

Infrastructural development in<br />

various parts of the country has not<br />

only encouraged our country’s teeming<br />

youth population to take to football and<br />

other sports for meaningful dissipation<br />

of energy (with attendant economic<br />

benefits) and discountenance social<br />

vices of all forms, but has also seen<br />

Nigeria hosting major international<br />

events such as the FIFA U20 World<br />

Cup, FIFA U17 World Cup, Africa Cup<br />

of Nations (two times), Africa U20 Cup<br />

of Nations and more. However, the<br />

recent decision by the government of<br />

His Excellency, President<br />

Muhammadu Buhari to move sports<br />

from its present categorisation as<br />

‘recreation’ to ‘business’, is a massive<br />

paradigm shift that is bound to take<br />

sports, including football, to new<br />

heights. It is a measure that will<br />

catapult football to the position of<br />

contributing annually to the country’s<br />

Gross Domestic Product (as it<br />

happened in other advanced countries<br />

of the world) within the next few years.


Nollywood has Impacted<br />

Nigeria Positively<br />

INTERVIEW<br />

Eucharia Anunobi,<br />

Nollywood Actress<br />

First, we want to thank God Nigeria is<br />

60 years. But when it comes to impact, I<br />

would say Nigeria has not impacted<br />

Nollywood; rather, it is Nollywood that<br />

has impacted Nigeria. This is because<br />

the movie industry has created jobs<br />

for millions of people; people like me<br />

who would have found it difficult to fit<br />

into other structures that were not<br />

readily available. For instance, I have<br />

three degrees: I wonder where I<br />

would have fitted in.<br />

Nollywood has also gone ahead to<br />

improve the image of Nigeria once<br />

known as a fraudster nation. The advent<br />

of Nollywood and the entertainment<br />

industry changed all that. Those that were<br />

not employed, are now being employed by<br />

Nollywood. So, I would say Nollywood has<br />

given a good shine to the country over the years.<br />

Those in authority, should now create a level<br />

playing ground for industries to thrive. This is<br />

because, we have put our country in good light, at<br />

least, we know that today the world reckons with<br />

Nigeria as the second largest movie producing<br />

sector in the world. In addition, almost all African<br />

countries see Nigeria as the Hollywood of Africa.<br />

People may say we haven’t done well, but from<br />

a spiritual point of view, the Bible says, ‘I will give<br />

you pastors after your kind.’ Whatever we are<br />

going through in terms of leadership, it is because<br />

they are the ones that God has assigned to us as<br />

a people. And and as a people, we have not<br />

woken up to give kudos to God and to say, let the<br />

people who have the mind of God be in<br />

government. So, until we are ready to change as a<br />

people,<br />

and<br />

let people<br />

who are also<br />

in government<br />

have the mind of God to rule us, we would still<br />

have those who are putting us into hardship rule<br />

over us. Invariably, if those who are in government<br />

do not first of all remove the business of self from<br />

their lives, they will continue to rule us with iron<br />

hands. So if people would say to themselves, I<br />

love my country enough and I want it to go to the<br />

next level, it won’t be about just me and my family,<br />

it will be let us do things for our community,<br />

because community goes beyond the family.<br />

Congratulations to Nigeria but we can do better<br />

and I know we will do better.<br />

The Fashion Industry is Now<br />

More Lucrative and Competitive<br />

Lanre Da-Silva Ajayi, Fashion Designer<br />

Youths Should Play Greater<br />

Roles in Governance<br />

The Fashion Industry in Nigeria has evolved over the<br />

years, since our independence, and has experienced<br />

tremendous growth, from the 90’s till date. We have also<br />

become a force to be reckoned with in the fashion world.<br />

Nigerian women have embraced fashion wholeheartedly,<br />

and are now more comfortable, confident, and happy, with<br />

the expertise of fashion designers in Nigeria making their<br />

outfits for their special occasions, casual and office attire, as<br />

opposed to shopping abroad which was the norm before.<br />

It’s my fifteenth year, as a fashion designer in Nigeria. A<br />

lot has changed since I started. I recall when I started in<br />

2005, there were a handful of designers back then. The<br />

mentality people had then was not favourable towards a<br />

fashion designer. Our profession was regarded more as a<br />

hobby by many, and not an actual career worth investing in. I<br />

am pleased to see that the perception of the past has<br />

changed.<br />

Today, a lot of our youths study fashion as their first<br />

choice at the university, because they have veterans in the<br />

fashion industry they look up to and admire. From mentoring<br />

some of these youths, I can categorically say, they are<br />

prepared, ready, determined, to achieve great success and<br />

are not perturbed by any difficulties they might encounter<br />

along the way. This is a good mindset to have.<br />

The fashion industry in Nigeria is booming than ever<br />

before. There are many new designers to attest to the<br />

growth of the industry. Which makes the industry more<br />

lucrative and competitive. We can’t be ignored any longer as<br />

we have Nigerian designers making waves internationally,<br />

and locally.<br />

For the youths with passion, they need to exercise a<br />

great deal of patience, be very persistent, extremely<br />

hardworking, never give up on their dream.<br />

FiDA Nigeria’s mandate is to use our legal expertise as a<br />

tool of social engineering for the protection, promotion of the<br />

right of women and children including that of the youths.<br />

And I can tell you that we have been doing that successfully<br />

for the past 55 years.<br />

The youth population of a Nation should be considered<br />

as an asset and they are expected to play greater roles in<br />

governance, politics, policy and development processes<br />

Rhoda Tyoden, National<br />

President FIDA<br />

because they are the fulcrum of a<br />

Nation’s development. But what can we<br />

say of the Nigerian youths today? They<br />

seem to me confused, left to float with<br />

no clear, cut- out direction.<br />

We are a Nation blessed with<br />

mineral resources and oil, yet, the<br />

Nigerian youth is so overwhelmed with<br />

numerous challenges such as;<br />

insecurity, unemployment and school<br />

dropped out. Young girls are going into<br />

prostitution to make ends meet. You<br />

also have so much going on with<br />

human trafficking. If you talk to a<br />

Nigerian youth, he will tell you that<br />

Nigeria has failed him and you can’t<br />

blame him. So there should be a<br />

deliberate attempt to make issues<br />

concerning the youths a focal point in<br />

our policies. They should also be<br />

allowed to play greater roles in<br />

governance. They should be a part and<br />

parcel of every policy process that is<br />

being carried out in Nigeria.<br />

September 27, 2020 / 5


with Adesuwa 07011289316 | adesuwaewoigbokhan@hotmail.com<br />

Owning Your Sexuality<br />

Wellness<br />

Talk<br />

SPOT<br />

By - Rita Okoye<br />

What some of your favourite<br />

celebrities said and we listened.<br />

Not everyone is crazy and<br />

free. I am, but my sisters are<br />

not and I understand, and<br />

respect that. The same way I<br />

respect Nengi for keeping<br />

her cool. Being cool doesn’t<br />

mean you are fake, it just<br />

means you’re cool period,”<br />

Laura Ikeji throws<br />

weight behind BBNaija<br />

housemate, Nengi.<br />

A<br />

number of times, you see people shying<br />

away from talking about sex, which<br />

brings me to the question - can we talk<br />

about sex? Yes we can even though<br />

some persons will prefer not to. We take delight<br />

in boasting to friends about the great sex we<br />

have had or make jokes with them about the<br />

crappy sex we once had but will never talk<br />

about sex. Whereas on the other hand, it’s a lot<br />

easier for one to talk about practically anything<br />

under the earth, and provide a platform for<br />

stuffs that are not necessarily in the spotlight<br />

instead of intercourse as a subject matter.<br />

A huge part of owning your sexuality is by<br />

taking care of yourself, in other words, being<br />

vocal about things that you feel uneasy about or<br />

have the tendency to make you clam up at the<br />

mention of sex. But these conversations are<br />

vital to your health and well-being, especially as<br />

it enable one to maintain a healthy and<br />

satisfying sex life.<br />

Allow yourself to feel comfortable about<br />

your sexual desires and if you happen to<br />

practice safe love making, give yourself the<br />

freedom to explore and enjoy these desires to<br />

your satisfaction.<br />

Consider the biological nature of sex- Humans<br />

were made to desire, want, have and enjoy sex<br />

because it is a biological imperative.<br />

Recognize Shame-Many people feel<br />

uncomfortable talking about sex or being<br />

talked to about sex, because shame surrounds<br />

this “taboo” topic. Rachel Keller, Licensed<br />

Clinical Social Worker, explains that it is totally<br />

okay and normal to talk about sex and explore<br />

your sexuality before delving into why we might<br />

attach shame to sexual experiences. “It is<br />

6<br />

/ September 27, 2020<br />

natural and healthy to explore one’s body,<br />

starting in childhood and through all stages of<br />

life. It is also natural to experience sexual desire<br />

and to act on that desire when done in a safe<br />

and consensual way. If you feel disgust about<br />

your body or sexuality, it may mean that you are<br />

carrying shame or judgment that doesn’t belong<br />

to you.” Keller goes on to explain that many of<br />

her clients can recall being shamed for exploring<br />

their bodies when they were children.<br />

Accept and feel comfortable with sexual<br />

desires. It’s important that you guage your<br />

level of comfort every step of the way.<br />

Sometimes, guilt or the shame mentioned<br />

earlier on can get in the way of feeling<br />

comfortable with sex. Note that, desire is<br />

something you wish or long for because it brings<br />

you satisfaction. You’re the only one who knows<br />

what makes you feel satisfied/happy/fulfilled.<br />

This of course, is true for every area of your life<br />

but we often forget or neglect this truth when it<br />

comes to our sexuality.<br />

“Women are taught to be sexually<br />

appealing but not demanding; to be<br />

sexually available but not too hungry, to<br />

bring our partners to orgasm but to fake<br />

our own pleasure for their benefit and<br />

protection. Many of us cannot name our<br />

sexual anatomy or describe what those<br />

parts long for.’’<br />

Irrespective of the kind of sex you are having<br />

or wanting, the best gift you can give yourself is<br />

to understand, accept and take charge of your<br />

sexuality. Owning your sexiness is a loving,<br />

inclusive and essential way of starting the<br />

process, so get started and get some pleasures.<br />

“My father taught me the<br />

importance of getting your<br />

kids to understand what you<br />

do. I love the fact that my<br />

daughters know every aspect<br />

of my work and are a part of it.<br />

Start them young. Those who<br />

will follow your footsteps will<br />

do great. But when they grow<br />

older and want to do<br />

something else, please give<br />

them wings and let them fly.<br />

They will do amazing things<br />

too. God bless you all,”<br />

Stella Damasus’<br />

parenting tips.<br />

“It doesn’t matter if thousand<br />

people are doing what you<br />

are doing. Find a way to do it<br />

uniquely. Give it class.<br />

Exceptional package. Then<br />

strategize and promote it like<br />

your life depends on it.<br />

Represent the brand<br />

anywhere you go. Pray and<br />

watch grace speak for you,”<br />

Adediwura Gold shares<br />

important success tips.<br />

“Never call anyone who is<br />

older than you by their first<br />

names upon first meeting<br />

them, no matter how ‘woke’<br />

you are. Wait for them to give<br />

you that privilege. If they<br />

don’t, don’t presumptuously<br />

take the privilege. This<br />

applies universally. More so<br />

in Europe and America.<br />

Good manners open doors<br />

that good looks can’t open.<br />

‪Many people turn off destiny<br />

helpers God sent to them by<br />

approaching them with ‘yo’<br />

‘sup’, ‘hey’, etc,” Reno<br />

Omokri on good manners.


Afro<br />

Afro hairstyles have constantly<br />

been in and out of vogue since<br />

the 1960s to early 70’s when<br />

they became popular among<br />

Nigerian women and men. It<br />

involves leaving untreated hair<br />

to stand tall. Today, the natural<br />

Afro hair is being replaced by<br />

extensions.<br />

BEAUTY<br />

Iconic<br />

hair<br />

Chignon<br />

The chignon, which can be<br />

traced to ancient Greece where<br />

Athenian women commonly wore<br />

it with gold or ivory handcrafted<br />

hairpins, has been worn over<br />

the years by Nigerian women for<br />

special occasions like weddings,<br />

dinners, etc. This elegant hair<br />

style, effortlessly exudes royalty<br />

and it’s a choice hair style for<br />

Black tie events.<br />

styles<br />

Through The Years<br />

By - Josephine Agbonkhese<br />

Beyond being fashion<br />

statements, hairstyles are a<br />

mark of identity for different<br />

societies around the world.<br />

Over the years, Nigerian<br />

hairstyling, like every other<br />

aspect of the Nigerian culture,<br />

has evolved; and grown into a<br />

medium of self-expression.<br />

As we celebrate 60 years of<br />

independence as a nation,<br />

Vanguard Allure reminisces on<br />

top hairstyles rocked by Nigerian<br />

women at different times in<br />

history.<br />

Classic thread<br />

A popular method for growing and straightening<br />

the hair without having to use a hair straightener,<br />

hair threading has been part of hair care routine for<br />

many generations among women in Sub Saharan<br />

countries including Nigeria. Remember the puff-puff<br />

hairstyle? That’s one of its variants. Treading is very<br />

similar to faux locs but in this case, the hair is woven<br />

together, giving it the vintage look.<br />

Ghana weaving<br />

Also known as fishbone, Ghana braids are African<br />

cornrow protective hairstyles made with hair extensions<br />

but in a sleeker and trendier way. This versatile<br />

hairstyle emerged in the late 1990s and has since<br />

grown into a globally accepted hairstyle. Every Nigerian<br />

woman has probably rocked it at some point too, using<br />

either wool or regular attachments.<br />

Cornrows<br />

Regarded as one of the most well-known styles<br />

of all times, this hairstyle has remained a classic<br />

since the 1960s and 1970s when it became<br />

popular. It has evolved into sophisticated looks<br />

with the use of attachments, making this supposed<br />

conservative hairstyle fit for almost all occasions.<br />

September 27, 2020 / 7


INSTAGRAM<br />

MOMENTS<br />

With Yemisi Suleiman<br />

In case you missed, these were the most Interesting<br />

pictures and stories on Instagram last week, as posted by<br />

your favourite celebrities.<br />

Etinosa Goes Glam<br />

for the Gram<br />

You definitely can’t go wrong with a red bold<br />

lipstick as seen on actress Etinosa Idemudia who, with<br />

this flawless makeup and clear skin, got us all drooling<br />

over her new look last week. Etinosa who has been<br />

off the trolling lane for some time now, posted this<br />

beautiful photo on her Instagram handle accompanied<br />

by an inspiring message for fans and followers.<br />

“Today’s message is: BELIEVE IN YOURSELF!<br />

You are enough; you are more intelligent than you<br />

think, more learned than these people trying to control<br />

your mind. Stop doubting yourself or looking down<br />

on yourself and your opinions. Be confident with your<br />

decisions. Also, Guide your mind especially in these<br />

times with so much media content we consume daily,<br />

notions creep into your sub conscious and form your<br />

mindset. Make sure it’s POSITIVE.”<br />

Chika Ike Living<br />

the Life<br />

Nollywood star, Chika<br />

Ike is definitely living the<br />

life. The actress was<br />

recently a hot topic on<br />

social media, when she<br />

was called out by Regina<br />

Daniel’s mother Rita,<br />

for allegedly dating her<br />

daughter’s Billionaire<br />

husband Ned Nwoko,<br />

after she posted photos of<br />

her cruising on a private<br />

jet. She looks good<br />

though.<br />

House of Irawo unveils<br />

new brand<br />

To celebrate their 3rd<br />

year in business, House<br />

of Irawo recently, unveiled<br />

its new name, logo and<br />

website. The purpose<br />

behind the rebranding was<br />

to simplify and modernize<br />

the brand, while still<br />

paying homage to the<br />

founders’ heritage.<br />

Irawo is a Nigerianbased<br />

womenswear<br />

brand founded by a family<br />

of women who understand<br />

the power of communicating<br />

individuality through clothing.<br />

The brand creates<br />

investment pieces, made by<br />

skilled artisans that feature<br />

an array of colours and<br />

textures that cater to women<br />

who are unapologetically<br />

blazing their own trail.<br />

Toke and her<br />

TM Brand<br />

Media girl, Author and<br />

social media influencer,<br />

Toke Makinwa took some<br />

time off her regular gist to<br />

appreciate her work as an<br />

entrepreneur and boss of<br />

the TM Luxury bag. She<br />

took to her Instagram<br />

page to express herself<br />

thus: “You say what<br />

now? Seeing my brand<br />

makes me so happy,<br />

God is good. TM Global.<br />

Feeling very colourful in<br />

my Vistosa and Micro mini<br />

bag from Tokemakinwa<br />

Luxury.” And if you are<br />

wondering if her top is<br />

actually a blouse or scarf,<br />

hear her: “ Yes I tied my<br />

scarf as a top.” Now you<br />

know.”

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